Remote Digital Demand Strategist — Life Sciences Growth
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Job summary
Beckman Coulter Life Sciences, a Danaher operating company, seeks a Digital Demand Strategist to drive inbound campaigns and manage the customer journey across multiple channels. This remote role partners with Product Marketing, Content, and Channel Owners to translate priorities into high-impact campaigns that generate pipeline.
The ideal candidate has 5+ years in B2B marketing, strong analytics, and English fluency, with willingness to travel up to 10% for EU/US events.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Digital Marketing, Life Sciences, or a related field.
- 5+ years in B2B demand generation, digital marketing, growth marketing, or inbound marketing with proven pipeline growth.
- Strong analytical, strategic, and stakeholder management skills in a global English-speaking environment.
Responsibilities
- Drive demand and funnel fill for a defined product portfolio through end‑to‑end inbound digital campaigns.
- Own the customer journey strategy from Awareness through Loyalty, aligning content, channels, and campaigns to business objectives across lead generation and eCommerce.
- Collaborate with Product Marketing, Content, and Channel Owners to translate commercial priorities into integrated campaigns.
Skills
Education
Tools
Job description
Beckman Coulter Life Sciences, a Danaher operating company, seeks a Digital Demand Strategist to drive inbound campaigns and manage the customer journey across multiple channels. This remote role partners with Product Marketing, Content, and Channel Owners to translate priorities into high-impact campaigns that generate pipeline.
The ideal candidate has 5+ years in B2B marketing, strong analytics, and English fluency, with willingness to travel up to 10% for EU/US events.
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