Remote APAC Regional Sales Director, Transit OEMs

Tiger Resourcing Group; Greater London; Remote; GBP 120,000 - 180,000; Full time

Job summary

Tiger Resourcing Group is seeking a Regional Sales Director, APAC for a remote role. You will own the APAC region, driving OEM relationships, pricing and cloud subscription growth, coordinating with Far East and UK teams, and leading a regional sales organization.

The role requires fluent Mandarin, Cantonese and English, extensive experience in the bus or CV sector, and the ability to travel 25–30% of the time across Asia Pacific.

Qualifications

• Senior sales leader with 8+ years in Asia-Pacific bus or commercial vehicle sectors.
• Deep knowledge of the Asian bus OEM market, procurement and export strategies.
• Fluent Mandarin, Cantonese and English for negotiation, presentations and documents.
• Strong commercial and financial acumen including rebates, pricing and multi-currency quoting.
• Experience managing a distributed sales team and distributors across multiple countries.
• Experience with public transport procurement and tender processes in the region.
• Proven CRM and pipeline forecasting with regular commercial reviews.
• Ability to work autonomously to a defined brief and manage multiple tasks.

Responsibilities

• Prepare, agree and deliver the annual APAC sales plan, budget and forecast with monthly updates to senior management.
• Own OEM account plans in the region, with regular visits to OEMs and supplier reviews.
• Negotiate OEM rebates and pricing within global framework to ensure consistency across territories.
• Coordinate with UK, North America and Europe regions on export business for consistent pricing and support.
• Oversee Far East operations and regional objectives with regional leadership.
• Manage agents and distributors, define territories and conduct annual performance reviews.
• Lead tender responses and framework bids in APAC with cross-functional input.
• Drive cloud platform adoption in APAC in collaboration with product teams.
• Maintain accurate pipeline and customer records with regular updates.
• Build regional market maps and share intelligence with global sales teams.
• Represent the company at regional trade shows and events.
• Attend global sales meetings and spend time in Lewes for alignment.

Skills

Sales leadership APAC

APAC OEM market knowledge

Mandarin/Cantonese/English

Commercial acumen

Team leadership

Public transport procurement

CRM forecasting

Multi-currency quoting

Tools

MS Office

CRM systems

Job description

Tiger Resourcing Group is seeking a Regional Sales Director, APAC for a remote role. You will own the APAC region, driving OEM relationships, pricing and cloud subscription growth, coordinating with Far East and UK teams, and leading a regional sales organization.

The role requires fluent Mandarin, Cantonese and English, extensive experience in the bus or CV sector, and the ability to travel 25–30% of the time across Asia Pacific.