Regional Service Manager

Geely Auto UK; Coventry; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Company pension scheme

Geely ECOS scheme

Car allowance

Life assurance (6x)

Enhanced Maternity and Paternity Pay

Medicash

Bike2work scheme

Job summary

Geely Auto UK is seeking an experienced Aftersales Regional Manager to lead dealer performance and customer satisfaction across the network. You will drive compliance with dealer standards, coach staff, and collaborate with the Customer Experience Manager to implement improvements.

The role requires at least 5 years in automotive service operations, a proven regional track record, strong communication and analytical skills, and a hands-on, data-driven approach to drive growth and brand impact.

Qualifications

• At least 5 years experience in automotive service operation, either within a dealer group or OEM.
• Proven track record of success in aftersales service management, particularly within a regional setting.
• Excellent communication and interpersonal abilities.
• Proficiency in utilising digital tools and platforms for service operations.
• Strong analytical skills with the ability to interpret data and make informed decisions.

Responsibilities

• Developing Service Capabilities: Support Dealers to achieve and maintain the required Dealer Standards and ensure staff are trained.
• Enhancing Customer Satisfaction: Drive initiatives to boost customer satisfaction and support marketing campaigns.
• Monitoring Dealer Standards: Ensure compliance with Dealer Standards and provide constructive feedback.
• Managing Customer Complaints: Assist in resolving customer complaints and coaching dealers on improvements.
• Operational Analysis And Improvement: Analyse dealer performance and work with Service Operations to drive regional growth.

Skills

5+ years experience

Excellent communication

Interpersonal abilities

Digital tools proficiency

Analytical skills

Customer‑focused mindset

Resilient under pressure

Collaborative

Adaptable

Job description

• Bike2work scheme

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job Purpose

Reporting into the Head of Regional Aftersales Service this role is centred on managing and improving the performance of Authorised Dealers, ensuring high levels of Customer Satisfaction, maintaining compliance with Dealer Standards, and supporting the resolution of customer issues. In doing so, it plays a vital part in supporting the success and growth of the aftersales business.

Main Responsibilities

Developing Service Capabilities

• Support Dealers to achieve and maintain the required Dealer Standards as laid out by Network Development.


• Ensure that Dealer Staff are fully trained.


• Provide ongoing training and support to improve Dealer Performance.

Enhancing Customer Satisfaction

• Drive initiatives to boost Customer Satisfaction through service improvements and customer engagement programs.


• Support marketing campaigns, and communication strategies within their region.


• Review Dealer activities and create improvement plans where needed.

Monitoring Dealer Standards

• Ensure compliance with Dealer Standards and best practices.


• Conduct audits and provide constructive feedback to maintain high service quality.

Managing Customer Complaints

• Assist in efficiently resolving Customer complaints and issues.


• Provide coaching to individual Dealers where improvement is required, creating and managing improvement action plans.


• Collaborate with the Customer Experience Manager to implement solutions and improve customer satisfaction.

Operational Analysis And Improvement

• Analyse Dealer performance and revenue to identify areas for growth.


• Work with the Service Operations team to implement corrective actions and ensure sustainable regional business growth.

Education, Skills And Personal Characteristics Required

• At least 5 years experience in automotive service operation, either within a dealer group or OEM.


• A proven track record of success in aftersales service management, particularly within a regional setting.


• Excellent communication and interpersonal abilities.


• Proficiency in utilising digital tools and platforms for service operations.


• Strong analytical skills with the ability to interpret data and make informed decisions.


• A strong commitment to improving customer satisfaction and driving the success of the aftersales business.


• Resilient under pressure, with a results-driven mindset and a passion for achieving challenging goals.


• Dedicated to ensuring smooth aftersales operations and contributing to brand growth within the assigned region.


• A customer-focused mindset and a proactive approach to resolving issues.


• Collaborative, with the ability to work effectively with a variety of stakeholders.


• Adaptable and open to embracing change and innovation in a dynamic environment.

What Can We Offer You Beyond The Salary

• 25 days annual leave + bank holidays


• Company pension scheme


• Geely ECOS scheme


• Car allowance


• x6 Life assurance


• Enhanced Maternity and Paternity Pay


• Medicash


• Bike2work scheme

We Are An Equal Opportunities Employer

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.