Regional Sales Manager - Wine

C&C Group; Glasgow; On-site; GBP 55,000 - 75,000; Full time

Job summary

C&C Group plc is seeking a Regional Area Sales Team Leader focused on wine to inspire and coach a team across our wine portfolio. You will drive delivery of our commercial priorities, win new customers, and grow margins while embedding a customer-first culture.

Based in the Glasgow region, you will manage key accounts, organise wine events, review KPI reports, and collaborate with internal stakeholders to create win-win solutions.

Qualifications

• Proven track record in wine sales to trade customers and strong industry knowledge.
• Leadership experience developing, motivating, and managing high-performing teams.
• Strong budgeting, costing, sales analysis and performance management skills.
• Excellent communication, presentation and stakeholder engagement abilities.

Responsibilities

• Lead, coach, and motivate a small team to achieve sales goals and high performance.
• Foster a customer-first culture by understanding customer needs and driving growth.
• Proactively resolve operational issues to minimise disruption and identify growth opportunities.
• Manage key accounts and renegotiate terms to support revenue and margin targets.
• Organise relevant events across the territory to grow wine profile and accounts.
• Deliver annual sales targets and review KPI reports to address performance gaps.
• Recruit and develop talent; build the team as leading wine experts in the region.
• Collaborate with internal stakeholders for win-win customer solutions.

Skills

Wine sales

Leadership

Budgeting / sales analysis

Excel

Stakeholder engagement

Driving licence

Education

WSET Diploma (preferred)

Tools

Excel

Job description

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

Purpose of the role

Leading and inspiring a Regional Area Sales Team focused on wine, you'll support them to deliver our key commercial strategic priorities to win more Customers, win a greater share of the customer, and build our owned and agency brands within the customer. You will coach and support the team to achieve and exceed sales, profit, and margin targets. As part of the regional leadership team, you will also contribute to the development and execution of the Regional Business Plan.

About the role

• Lead, coach, and motivate a small team to achieve sales goals and maintain high performance.
• Foster a customer-first culture by understanding key customer needs, improving their experience, managing expectations, and driving business growth.
• Proactively resolve operational issues to minimise disruption and identify growth opportunities.
• Ensure timely completion of processes, including expenses, price reviews, margin reports, and new business pipeline.
• Assist the team in managing and renegotiating key accounts.
• Organise relevant and engaging events across the territory to grow C&C’s wine profile and account base.
• Support and lead the team in delivering annual sales targets.
• Partner with internal stakeholders to establish win-win solutions for customers and the business.
• Analyse and maintain industry knowledge of competitors and their products.
• Manage a small account base including some key account relationships, and exceed personal sales targets.
• Continually review key KPI reports to identify and address performance issues or opportunities within the team.
• Recruit high-calibre individuals with potential for future development.
• Focus on team capability and development.
• Establish the team as the leading wine experts within the region.

About you

• Proven track record in wine sales to trade customers, with advanced wine knowledge (WSET Diploma preferred).
• Strong leadership capability, with experience developing, motivating, and managing high-performing teams.
• Commercially astute, with experience in budgeting, costing, sales analysis, and performance management.
• Excellent communication, presentation, and stakeholder engagement skills.
• Highly organised, self-motivated, and able to work independently while driving business results.
• Collaborative and adaptable, with the ability to build strong relationships and respond to changing business needs.
• Advanced Excel and analytical skills, using data to inform decisions and exceed targets.
• Commitment to continuous professional development within the wine industry.
• Full UK driving licence and willingness to travel

About us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [e-mail].