Regional Wine Sales Leader

C&C Group Plc; United Kingdom; Remote; GBP 55,000 - 85,000; Full time

Job summary

C&C Group plc is a premium drinks company with a portfolio of beer and cider brands. The Regional Area Sales Team role focuses on wine, coaching and supporting the team to meet sales, profit and margin targets, while contributing to the Regional Business Plan.

The successful candidate will lead and develop a small wine-focused team, maintain strong customer relationships, and drive events to expand the wine business across the territory.

Qualifications

• Proven experience in selling wine to trade customers.
• Strong wine knowledge.
• Advanced WSET Diploma, preferably Diploma Level.
• Excellent communication and presentation skills.

Responsibilities

• Lead, coach, and motivate a small team to achieve sales goals.
• Foster a customer-first culture by understanding key customer needs and driving growth.
• Review KPI reports to identify performance issues and opportunities.
• Organise events across the territory to grow wine profile and accounts.
• Deliver annual sales targets and renegotiate key accounts as needed.
• Collaborate with internal stakeholders to create win-win solutions for customers and the business.

Skills

Wine sales to trade customers

Strong wine knowledge

Excel

Education

WSET Diploma Level

Job description

C&C Group plc is a premium drinks company with a portfolio of beer and cider brands. The Regional Area Sales Team role focuses on wine, coaching and supporting the team to meet sales, profit and margin targets, while contributing to the Regional Business Plan.

The successful candidate will lead and develop a small wine-focused team, maintain strong customer relationships, and drive events to expand the wine business across the territory.