Business Development Manager

Bulmers Ireland; Longford, Winter Gardens, Leitrim; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Benefits package

Career development

Job summary

C&C Group in the UK seeks a commercially driven Business Development Manager to identify and secure new business across the on-trade and licensed trade. This role targets growth through strategic customer relationships, strong FMCG experience, and a consultative approach.

The successful candidate will expand market presence, deliver revenue growth, and collaborate to meet commercial objectives with a dynamic drinks portfolio.

Qualifications

• Proven business development or sales experience within FMCG, drinks, hospitality, retail or the licensed trade.
• Strong track record of securing new business and delivering sales growth.
• Knowledge of the on-trade market and customer landscape.
• Experience using CRM systems to manage sales activity and opportunities.
• Excellent relationship-building, negotiation and communication skills.
• Commercially minded with strong business acumen.
• Ability to analyse data and identify growth opportunities.
• Self-motivated, target-driven and results-focused.
• Strong problem-solving, planning and organisational skills.
• Proficient in Microsoft Office and sales reporting tools.

Responsibilities

• Develop and win new business opportunities within the on-trade and licensed trade sectors.
• Build and maintain strong relationships with key customers and strategic accounts.
• Negotiate commercial agreements to drive sales growth and profitability.
• Manage and optimise sales opportunities through effective CRM usage and pipeline management.
• Deliver regional sales, revenue and margin targets.
• Identify market trends, customer opportunities and competitor activity to support business growth.
• Analyse customer and market data to uncover new sales opportunities.
• Collaborate with internal teams to deliver commercial objectives and customer success.

Skills

FMCG sales

On-trade knowledge

CRM management

Relationship building

Negotiation

Data analysis

Microsoft Office

Sales reporting

Education

Bachelor's degree in Business

Tools

CRM software

Sales reporting tools

Job description

About the job

Ireland is home to Bulmers, the best loved Irish cider in the world. We grow the apples there and make the cider in the heart of Clonmel, Co. Tipperary where our own orchards are the pride of the town. Our Bulmers cider is a fabric brand in Ireland, the number one by far and our teams in Ireland are proud to manufacture, market, distribute and sell to thousands of customers, with teams right across Ireland and offices in major cities like Dublin, Clonmel and Cork.

About the Role

We are seeking a commercially driven Business Development Manager to identify, develop and secure new business opportunities across the licensed trade and on-trade sector. This is an exciting opportunity for a results-focused sales professional with strong FMCG, drinks, retail, or hospitality experience to drive growth, build strategic customer relationships, and maximise sales performance within a highly competitive market.

The successful candidate will play a key role in expanding market presence, developing profitable customer partnerships, and delivering sustainable revenue growth through a consultative and commercially focused approach.

Key Responsibilities:

• Develop and win new business opportunities within the on-trade and licensed trade sectors.
• Build and maintain strong relationships with key customers and strategic accounts.
• Negotiate commercial agreements to drive sales growth and profitability.
• Manage and optimise sales opportunities through effective CRM usage and pipeline management.
• Deliver regional sales, revenue and margin targets.
• Identify market trends, customer opportunities and competitor activity to support business growth.
• Analyse customer and market data to uncover new sales opportunities.
• Collaborate with internal teams to deliver commercial objectives and customer success.

Key Skills and Experience:

• Proven business development or sales experience within FMCG, drinks, hospitality, retail or the licensed trade.
• Strong track record of securing new business and delivering sales growth.
• Knowledge of the on-trade market and customer landscape.
• Experience using CRM systems to manage sales activity and opportunities.
• Excellent relationship-building, negotiation and communication skills.
• Commercially minded with strong business acumen.
• Ability to analyse data and identify growth opportunities.
• Self-motivated, target-driven and results-focused.
• Strong problem-solving, planning and organisational skills.
• Proficient in Microsoft Office and sales reporting tools.

What's on Offer:

Opportunity to join a market-leading business within a dynamic and fast-paced sector.
A role with genuine autonomy and the ability to make a significant commercial impact.
Competitive salary, bonus and benefits package.
Career development opportunities within a successful and growing organisation.

About Us:

Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [e-mail].