Regional Sales Manager - Generator Rental

Critical Resource Group Ltd; England; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading power solutions provider is seeking an experienced Regional Sales Manager for the North West region. This role focuses on generating new business and expanding existing accounts in the generator hire market. The successful candidate will develop sales and marketing strategies, maintain sales documentation, and achieve KPIs. Excellent communication and relationship-building skills are essential. A competitive package including a bonus scheme and company car is offered.

Benefits

Bonus scheme

Company car

Profit share scheme

Contributory pension scheme

Extra holiday on birthday

Sales tools and support

Qualifications

• Proven track record of sales experience within the generator hire market.
• Strong relationship builder with excellent communication and interpersonal skills.
• Ability to develop both existing and new business across a defined territory.

Responsibilities

• Generate regional growth by acquiring new customers and re-engaging lapsed accounts.
• Develop and execute territory sales and marketing strategies with internal teams.
• Maintain accurate sales pipelines, forecasts, and documentation.

Skills

Sales experience

Communication skills

Relationship building

Organisational skills

Job description

About the company & role

The company is one of the fastest-growing generator hire providers in the UK, delivering temporary power solutions to a wide range of industries. Due to continued growth, the company is seeking a skilled Regional Sales Manager for the North West region. Developing existing accounts, winning new business, and providing commercial support to expand market share across the territory.

Package

• Bonus scheme
• Company car
• Company profit share scheme
• Contributory pension scheme
• An extra day's holiday in the month of your birthday
• Tools & support to succeed (CRM, collateral, and sales enablement)

Responsibilities

• Generate regional growth by acquiring new customers and re-engaging lapsed accounts.
• Develop and execute territory sales and marketing strategies with internal teams.
• Maintain accurate sales pipelines, forecasts, and documentation to support consistent performance.
• Collaborate with management on sales goals to build and sustain a healthy future pipeline.
• Achieve and maintain agreed KPIs and targets.
• Support wider team activity to ensure consistently exceptional customer service.

Requirements

• Proven track record of sales experience within the generator hire market.
• Strong relationship builder with excellent communication and interpersonal skills.
• Ability to develop both existing and new business across a defined territory.
• Solid internal communication to support service levels, equipment utilisation, and fleet availability.
• Highly organised, focused sales approach with resilience under pressure.

What next?

Interested? Just click the apply button and send us a copy of your CV - don't worry if it's not up to date, we can help you with that