Regional Sales Manager, Capital Equipment (South UK)

Kraft Recruitment; Towcester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Company car

Pension scheme

25 days annual leave

Job summary

Kraft Recruitment is seeking a Regional Sales Manager for Capital Equipment Solutions to lead growth across the UK and Europe. The role focuses on high-value projects, nurturing relationships with distributors and customers, and delivering technically compelling proposals.

Reporting to the UK Sales Manager, you will manage opportunities from £20,000 to £1,000,000, work with cross-functional teams, and help expand market presence in Midlands and Southern England corridors.

Qualifications

• Proven history of exceeding sales targets in a technical sales environment.
• Experience selling into industrial or engineering markets.
• Strong ability to build and maintain relationships with new and existing customers.
• Experience managing long sales cycles and complex opportunities.
• Strong commercial awareness and strategic account management.
• Clear communication of value propositions in competitive markets.
• Self-motivated and able to work independently.
• Capital equipment sales experience for high-value projects (£20k–£750k+).
• Experience working with distribution partners and channel networks.
• Experience selling into Automotive, Aerospace, HVAC, Heavy Equipment, General Manufacturing, Construction products.

Responsibilities

• Identify, develop and secure new business opportunities within an agreed territory across Southern England.
• Sell high-value capital equipment solutions and retrofit upgrade projects.
• Support distribution partners and grow market presence across sectors.
• Increase market share and expand company presence in target industries.
• Understand product portfolio and customer benefits to present convincingly.
• Deliver technical and commercial presentations to customers and stakeholders.
• Support marketing initiatives and lead generation activities.
• Collaborate with project management, engineering and customer service to ensure project delivery.
• Maintain accurate forecasts, pipelines and CRM records.

Skills

Technical sales

Capital equipment

Channel sales

Relationship management

Forecasting

Presentation skills

CRM

Tools

CRM software

Job description

Kraft Recruitment is seeking a Regional Sales Manager for Capital Equipment Solutions to lead growth across the UK and Europe. The role focuses on high-value projects, nurturing relationships with distributors and customers, and delivering technically compelling proposals.

Reporting to the UK Sales Manager, you will manage opportunities from £20,000 to £1,000,000, work with cross-functional teams, and help expand market presence in Midlands and Southern England corridors.