Regional Sales Manager - AFH

Sofidel UK Ltd; Leicester; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company car and travel support

Private Health Insurance

Generous pension & Life Assurance (3x)

23 days holiday + bank holidays (rises

Job summary

Sofidel S.p.A. in the UK is seeking a Regional Sales Manager to drive growth across the South-West of England. This home-based role involves regular client visits nationwide and occasional trips to the Leicester office.

You will expand existing partnerships, identify new opportunities, and present Sofidel’s Away-From-Home solutions, including Papernet, to a competitive UK market. A proven track record in B2B sales, strong relationship skills, and proficiency with Salesforce, Excel, and

Qualifications

• Experience in B2B sales and managing a sales territory.
• Degree level education preferred.
• Strong communication and presentation skills.

Responsibilities

• Represent Sofidel at events and client meetings to champion the brand and solutions.
• Identify and secure new business opportunities and expand presence in untapped markets.
• Analyse market data and sales forecasts to shape strategies and support sales efforts.
• Build and maintain strong relationships with customers and become their trusted partner.
• Collaborate with internal teams to deliver seamless customer experiences and drive growth.

Skills

B2B sales

Territory management

Client relationship building

Negotiation

Market analysis

PowerPoint

Excel

Salesforce

Education

Bachelor’s degree

Tools

Salesforce

Excel

PowerPoint

Job description

Sofidel S.p.A.

THE ROLE

Sofidel UK has a rare and exciting opportunity for a passionate and forward-thinking sales professional to join our high-performing Away-From-Home team as a Regional Sales Manager. This permanent, full-time role is home-based, covering the South-West of England, with regular travel to meet clients across your region and occasional visits to our office in Leicester. To succeed in this role, you’ll be ideally located within easy reach of your territory. As a Regional Sales Manager, you’ll play a key role in driving growth, strengthening existing client relationships, and expanding our customer base. You’ll represent Sofidel’s innovative and sustainable Away-From-Home products — including our flagship brand Papernet — across a well-established and competitive UK market. We’re looking for a self-motivated, customer-focused individual who thrives on building strong partnerships, spotting opportunities, and delivering results. If you’re driven by challenge and excited to grow with a global leader in hygiene and sustainability — we want to hear from you

MAIN RESPONSIBILITIES

• Represent Sofidel at key marketing events including trade shows, seminars, and client meetings, championing our brand and solutions
• Stay ahead of the competition by understanding market trends and proactively overcoming challenges with both new and existing clients
• Identify and secure new business opportunities, expanding our presence in untapped markets
• Analyse market data and sales forecasts to shape and support effective sales strategies
• Build strong, lasting relationships with customers, becoming a trusted partner in their success
• Collaborate with both internal teams and external stakeholders to deliver seamless customer experiences
• Drive sales growth while ensuring the highest standards of product quality and customer care
• Work closely with customers to understand their unique needs and demonstrate how Sofidel can help them achieve their goals
• Provide regular reports and insights to the Country Sales Manager, highlighting key accounts, new business wins, and potential risks

ADDITIONAL REQUIREMENTS

What We’re Looking For:

• A driven, self-motivated professional with a passion for sales and growth
• A proven track record of exceeding sales targets and delivering consistent results
• Confident, articulate, and professional communicator who builds trust with ease
• Solid experience selling to the corporate sector, with a focus on solution-based selling
• A natural business developer with the ability to identify, pursue, and close new opportunities
• Strong background in B2B sales, ideally within competitive or fast-paced industries
• Industry knowledge of the paper or hygiene sector is a strong advantage
• Educated to degree level, preferably in a related field
• Confident in using PowerPoint, Excel and Salesforce

PACKAGE/BENEFITS

• Competitive salary + annual bonus
• Company car and travel support
• Private Health Insurance
• Generous pension & Life Assurance (3x salary)
• 23 days holiday + bank holidays (rising to 25 days with tenure)
• Remote working flexibility