Regional Sales Manager

Berkmann Wine Cellars LTD; West Midlands; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus

25 days annual leave

Company pension

Company car

Employee Assistance Programme

Enhanced Maternity and Paternity Pay

Dental costs contribution

Staff wine discount

Birthday and Berkmann anniversary wine

Job summary

Berkmann Wine Cellars is seeking an ambitious Regional Sales Manager to lead our Midlands Independent On-Trade sales team. You will coach a team of Sales Account Managers, drive profitable growth and build lasting relationships with premium restaurants, hotels and gastro pubs.

You will shape regional strategies with the Head of Sales, champion our wine portfolio and travel across the Midlands, delivering ambitious commercial objectives while maintaining the highest standards of customer service.

Qualifications

• Proven sales leadership experience, with the ability to motivate, coach and develop a successful team.
• Strong commercial knowledge of the wine industry and the Midlands on-trade market.
• Track record of managing budgets, protecting profitability and delivering sustainable sales growth.
• Experience developing new business and building long-term customer relationships.
• Excellent communication, negotiation and relationship-building skills.
• Analytical approach to sales planning, pipeline management and performance.
• Proactive, resilient and solution-focused mindset.
• Full UK driving licence (maximum 6 points).
• Experience working with premium restaurants, hotels, gastro pubs or luxury brands would be a distinct advantage.
• You must be based within the Midlands region.

Responsibilities

• Lead and coach a team of Sales Account Managers, creating a high performance culture built on positivity, achievement of KPIs, accountability and continuous development.
• Deliver both team and personal sales budgets, identifying and securing profitable, sustainable new business opportunities.
• Win new business across premium restaurants, hotels and gastro pubs, building a strong pipeline of commercially rewarding opportunities.
• Be out in trade – spend a large amount of time with customers and alongside your team drive performance and build lasting partnerships.
• Shape strategy – work with the Head of Sales to create and activate innovative sales strategies across the region.
• Champion our wine portfolio – ensure wines are represented across Independent On & Off Trade, maximising visibility and value.
• Be an ambassador – establish yourself as a respected figure within the region.
• Collaborate with internal teams – from marketing, finance and operations for a seamless customer experience.
• Think creatively and commercially – use market insight and performance data to overcome challenges and unlock growth.

Skills

Sales leadership

Budget management

Customer relationship building

Communication

Negotiation

Analytical thinking

Driving licence

Education

WSET Level 2

WSET Level 3 desirable

Job description

Berkmann Wine Cellars is the UK’s largest family-owned and family-run wine importer, proudly supplying an exceptional portfolio of wines to many of the nation’s most celebrated restaurants, hotels, and independent retailers.

We are looking for an ambitious Regional Sales Manager to lead our Independent On-Trade sales team across the Midlands.This is an exciting opportunity to play a key role in driving profitable and sustainable growth across a diverse portfolio of premium restaurants, hotels and gastro pubs, whilst representing some of the world's most exciting wines.

You will take ownership of sales performance across the Midlands, leading, coaching and developing a team of Sales Account Managers to deliver ambitious commercial objectives.You will be a hands-on leader who thrives on being out in trade, building strong customer relationships, identifying new business opportunities and supporting your team to achieve their full potential.

Working closely with the Head of Sales, you will help shape and deliver regional sales strategies, champion our agency wine portfolio and create a positive, accountable and results-driven team culture.

The Role

As Regional Sales Manager, you will:

• Lead and inspire – Manage and coach a team of Sales Account Managers, creating a high performance culture build on positivity, achievement of KPIs, accountability and continuous development
• Drive profitable growth – Deliver both team and personal sales budgets, identifying and securing profitable, sustainable new business opportunities
• Win new business across premium restaurants, hotels and gastro pubs, building a strong pipeline of commercially rewarding opportunities
• Be out in trade – Spend a large amount of time with customers and alongside your team drive performance and build lasting partnerships
• Shape strategy – Work closely with the Head of Sales (South, South West and Midlands) to create and activate innovative sales strategies across the region
• Champion our wine portfolio – Ensure our key wines are represented across the Independent On & Off Trade, maximising visibility and value for Berkmann Wine Cellars
• Be an ambassador – Establish yourself as a respected and recognised figure within the region
• Collaborate with internal teams – from marketing, finance and operations you will ensure a seamless customer experience
• Think creatively and commercially – use market insight and performance data to overcome challenges and unlock growth

About You

We are looking for an energetic, commercially sharp leader who combines sales expertise with a genuine passion for wine and hospitality.

• Proven sales leadership experience, with the ability to motivate, coach and develop a successful team.
• Strong commercial knowledge of the wine industry and the Midlands on-trade market.
• A track record of managing budgets, protecting profitability and delivering sustainable sales growth.
• Experience developing new business and building long-term customer relationships.
• Excellent communication, negotiation and relationship-building skills.
• A confident, analytical approach to sales planning, pipeline management and performance.
• A proactive, resilient and solution-focused mindset.
• WSET Level 2 qualification as a minimum, with Level 3 desirable.
• Strong organisational skills and the ability to balance strategic leadership with hands-on customer engagement.
• A full UK driving licence (maximum 6 points).

Experience working with premium restaurants, hotels, gastro pubs or luxury brands would be a distinct advantage.

You must be based within the Midlands region.

Why Join Us?

This is an opportunity to make a real impact within a respected wine business, working with an exceptional portfolio and a team that shares your passion for wine and customer relationships.

You will have the opportunity to shape regional performance, develop talented individuals and play an influential role in the continued growth of our Independent On-Trade business.

Working Pattern

This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential - evening and occasional weekend work will be required to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.

Work Location

You will be field based and need to live within commuting distance of the Midlands region. We have an office in London and York and there will be times when you are expected to work from them, travel nationwide or internationally.

Offer

• Competitive salary and bonus
• 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
• Company pension
• Company car
• Access to our Employee Assistance Programme
• Enhanced Maternity and Paternity Pay
• Contribution to Dental Costs
• Generous staff discount on our wine
• A bottle of wine on your birthday and Berkmann anniversary

We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.

Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.