Regional Sales Manager

Watts Water Technologies; St. Neots; On-site; GBP 65,000 - 90,000; Full time

Job summary

Watts Water Technologies is seeking a Regional Sales Manager for the North Region in the United Kingdom. The role focuses on driving sales, margins and market share within water utilities and related infrastructure while building long-term customer relationships.

You will develop regional strategies, manage opportunities from design through to order, and collaborate with internal teams to provide technical support and compelling proposals. A driving licence and relevant experience are essential.

Qualifications

• Minimum of three years' successful technical sales experience within valve industry, water utilities sector or related markets.
• Experience working with water utilities, contractors, consultants, distributors and end users.
• Strong knowledge of water/wastewater treatment processes and valve applications.
• Proven ability to identify and close project-based and specification-led opportunities.
• Excellent commercial awareness with a track record of profitable growth.

Responsibilities

• Develop and execute a robust regional sales strategy for the North Region.
• Promote Watts portfolio including isolation, control, and pressure management valves.
• Engage with asset managers, engineers, consultants and procurement teams to secure specifications.
• Develop pipelines and convert opportunities into profitable orders.
• Work with internal teams to deliver accurate quotations and technical support.
• Drive specifications and project opportunities through consultants, contractors and utility teams.
• Deliver technical presentations, product demos and training to customers and stakeholders.
• Maintain Salesforce CRM and produce regular reports on sales pipeline and market intelligence.

Skills

Technical sales

Water utilities

Project sales

Stakeholder management

Negotiation

CRM (Salesforce)

MS Office

Driving license

Education

Engineering degree

Sales/technical qualifications

Tools

Salesforce

Microsoft Office

Job description

Responsibilities and Duties

• The Regional Sales Manager (RSM) will have full responsibility for the sales development, turnover and profitability of all customers within the North Region.
• Develop and execute a robust regional sales strategy for new & existing customers with a particular focus on water utilities business, aligned with the company's sales objectives and long-term growth plans.
• Manage and grow relationships with water utility companies, framework contractors, engineering consultants, OEMs, system integrators, distributors and key end users.
• Promote the Watts portfolio of products, with particular focus on isolation valves, control valves, pressure management valves, air valves, check valves and associated water infrastructure products.
• Engage with asset managers, project engineers, design consultants and procurement teams to ensure Watts products are specified and approved within project designs and framework agreements.
• Develop project pipelines and convert opportunities into profitable orders through effective project tracking and stakeholder engagement.
• Identify and secure new business opportunities within AMP programmes, infrastructure upgrades, treatment works, pumping stations, reservoirs and network improvement projects.
• Work closely with the Internal Sales Team, Product Management and Technical Support functions to deliver accurate quotations, technical solutions and project support.
• Achieve and exceed annual sales, margin and market share targets set by the UK Sales Leader.
• Maintain a detailed understanding of competitor activity, market trends, procurement routes and industry developments within the relevant industries.
• Negotiate and implement commercial agreements, pricing structures and framework terms with customers in accordance with company policies.
• Drive specification and project opportunities through consultants, contractors and utility engineering teams.
• Develop and deliver technical presentations, product demonstrations and training sessions to customers and industry stakeholders.
• Work collaboratively with marketing teams to develop sector‑specific literature, case studies, technical documentation and promotional campaigns that enhance the Watts brand within the Water Utilities market.
• Maintain accurate customer, opportunity and project information using the company CRM system (Salesforce).
• Produce regular reports covering sales performance, project pipeline, market intelligence and business development activities.
• Ensure compliance with all company procedures, health and safety requirements and quality management systems.
• Undertake any additional duties as reasonably required by the UK Sales Leader.

Education

• Degree in Engineering, Business, Sales Management or a related discipline preferred.
• Professional sales or technical qualifications would be advantageous.

Management

• This role has no direct reports.

Experience, skills and qualities

• Minimum of three years' successful technical sales experience within the valve industry, water utilities sector, flow control products or related infrastructure markets.
• Demonstrable experience working with water companies, framework contractors, engineering consultants, distributors, OEMs and end users.
• Strong knowledge of water and wastewater treatment processes, distribution networks and associated valve applications.
• Proven ability to identify, develop and close project‑based and specification‑led sales opportunities.
• Excellent commercial awareness with a proven track record of delivering profitable growth.
• Strong negotiation, communication and presentation skills.
• Ability to build long‑term relationships with key stakeholders across utility organisations and supply chains.
• Good understanding of UK water industry procurement routes, frameworks and AMP investment programmes.
• Self‑motivated, results‑driven and capable of managing a large geographic territory.
• Proficient in Microsoft Office applications and CRM systems (Salesforce).
• Full UK driving license.

Watts Water is a global leader of quality water solutions for residential, industrial, municipal, and commercial settings. Our family of brands offers some of the most varied product lines in the world, with world‑class, water‑related solutions focused on: Drainage and Water Reuse HVAC and Hot Water Plumbing and Flow Control Water Quality and Rainwater Harvesting We are a $1.9 billion global company, listed on the New York Stock Exchange (NYSE) with a presence in five (5) continents and twenty‑four (24) countries, and an employee population that speaks over eighteen (18) languages. As a people‑first company, we prize enriching and caring for all who work here not only through words but through actions. This includes executing our Diversity, Equity, and Inclusion (DEI) strategy, and providing our employees with meaningful career growth opportunities, a positive and safe work environment, and affirmation that they are heard, valued, and respected. We are proud to be an organization that believes that a safer world is a more sustainable world - a belief that we proudly reflect in each of our technologies and solutions and our environmental and social commitments, such as our partnership with Planet Water Foundation. Specialties Plumbing, HVAC, Water Quality, and Gas Headquarters Americas & Corporate Headquarters: North Andover, Massachusetts, USA Asia-Pacific, Middle East & Africa (APMEA) Headquarters: Shanghai, China Company Size About 5,000 employees Website http://www.watts.com/ http://www.wattsindustries.com/ http://www.wattsasia.com/ Industry Machinery Founded 1874