Regional Sales Manager

Elevation Recruitment Group; Southampton; On-site; GBP 65,000 - 90,000; Full time

Job summary

Elevation Recruitment Group is seeking a commercially driven Regional Sales Manager to lead a field-based team of Sales Surveyors across the Midlands, embedding a high-performance culture and owning regional numbers end to end.

Reporting to the Sales Director, the role emphasizes coaching, KPI discipline, process improvement, and stakeholder management with franchise partners and installation teams. Regular travel and hands-on leadership are essential to success.

Qualifications

• Proven experience leading and developing a field sales team.
• Commercial mindset with ability to read data, identify trends, and translate insight into action.
• Natural coach who can inspire and develop individuals to exceed targets.
• Strong organisational and interpersonal skills.
• Willingness to travel and stay away as required by the role.

Responsibilities

• Build and drive performance across regional team of Sales Surveyors (up to ~10).
• Embed a structured, best-practice sales process and ensure KPI/SLA adherence.
• Own teams, appointments, and results; monitor and act on sales data.
• Lead regular team meetings to share updates, targets, and changes.
• Onboard new Sales Surveyors and provide in-field coaching and training.

Skills

Leadership

Coaching

Sales management

Data analysis

Communication

Job description

Are you a commercially driven sales leader with a passion for coaching people to perform at their very best? This is a fantastic opportunity to join a market-leading brand in the home improvement sector and take ownership of a high-performing field sales team across the Midlands.

Our client is an established and fast-growing name in their industry, recognised for premium-quality products and an innovative customer experience. As they continue to scale their sales network, they are looking for a results-oriented Regional Sales Manager to recruit, coach, develop, and drive a growing team of field-based Sales Surveyors.

This is a hands-on, field-first leadership role. You will spend four days per week out with your team, embedding a high-performance sales culture and owning your region and numbers end to end.

The Role

Reporting into the Sales Director, you will be responsible for building and driving performance across a regional team of Sales Surveyors (growing to circa 10 heads). You will play a pivotal role in embedding a structured, best-practice sales process and holding your team accountable to clear KPIs and SLAs.

• Drive conversion rates and average selling price across your region through effective KPI monitoring
• Collaborate with the Sales Director and Operations Manager to identify improvement areas and design targeted training packages.
• Take full ownership of your teams, every surveyor, every appointment, every result.
• Monitor, analyse, and act on sales data to improve both individual and team performance.
• Lead regular team meetings to communicate business updates, sales targets, and process changes, ensuring full buy-in and adoption.

Coaching, Support & Training

• Play an integral role in the onboarding of new Sales Surveyors, setting them up for success from day one.
• Deliver consistent, high-quality in-field coaching and support across your team.
• Design and coordinate regular, focused sales training packages that sharpen skills and drive performance.
• Uphold and embed brand standards and operational best practices across the region.

Stakeholder & Relationship Management

• Work closely with the Operations Manager and internal teams to build and maintain strong, productive relationships with franchise partners and installation teams.
• Act as the primary point of contact for your field sales team, providing clear direction, support, and escalation management.

Performance Management & Development

• Identify and address underperformance quickly and decisively, using structured performance management processes where required.
• Continuously innovate; developing new approaches, incentives, and sales techniques to keep your team motivated and results-focused.

What We’re Looking For

• Proven experience leading and developing a successful field sales team.
• A commercial mindset with the ability to read data, identify trends, and translate insight into action.
• A natural coach; someone who can inspire, challenge, and develop individuals to consistently exceed their targets.
• Strong organisational, communication, and interpersonal skills.
• Demonstrated ability to embed cultural change and drive new ways of working across a team.
• Comfortable with regular travel and overnight stays as required by the role.