Regional Sales Manager

MacGregor Black; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

KPI-led bonus

Additional company benefits

Shares after three years

Job summary

MacGregor Black is partnering with a growing Drinks distribution business to recruit a Regional Sales Manager for the North West (Manchester, Liverpool and surrounding area). The role is permanent and field-based, focusing on new business with Independent Free Trade and On-Trade groups, while growing an existing customer base.

Ideal candidates will have proven drinks sales experience, strong knowledge of the Manchester/Liverpool hospitality scene, and a proactive approach to winning new accounts

Qualifications

• Previous sales experience in drinks, especially spirits, is essential.
• Strong knowledge of Manchester and Liverpool hospitality scenes is required.
• Ability to win new accounts and secure listings in On-Trade environments.

Responsibilities

• Drive new business across the North West On-Trade, securing opportunities.
• Build relationships with independent operators and regional groups (3–5 sites).
• Secure distribution, menu listings and increased visibility for the portfolio.
• Plan activations to build brand awareness and sales velocity.
• Grow existing accounts via regular contact and commercial planning.
• Maintain a healthy new-business pipeline and work autonomously.

Skills

New business development

Spirits knowledge

Relationship building

Field-based sales

Job description

• Do you know the Manchester and Liverpool On-Trade inside out?
• Are you at your best when you're out in the trade, opening doors, winning listings and bringing brands to life?
• Do you have a strong knowledge of spirits and the entrepreneurial mindset to build a territory?

MacGregor Black are partnering with a growing and ambitious Drinks distribution business to recruit a Regional Sales Manager to drive their On-Trade presence across Manchester, Liverpool and the surrounding North West.

This permanent role is field-based with a strong focus on new business, working across Independent Free Trade and regional On-Trade groups, while developing and growing an existing customer base.

Key Responsibilities

• Drive new business across the North West On-Trade, identifying and converting new opportunities.
• Build strong relationships with independent operators and regional groups, typically operating 3 to 5 sites.
• Secure new distribution, menu listings and increased visibility across the portfolio.
• Plan and execute activations that build brand awareness and drive rate of sale.
• Develop existing accounts through regular contact, commercial planning and identifying opportunities for further growth.
• Maintain a strong level of activity across the territory, building and managing a healthy new-business pipeline.
• Represent the portfolio confidently with customers, using strong spirits and category knowledge to create opportunities.
• Work autonomously across the region while contributing to wider commercial objectives.

Qualifications & Experience

• Previous sales experience within drinks, ideally within spirits and the On-Trade.
• Strong knowledge of the Manchester, Liverpool and wider North West hospitality scene.
• Experience working with Independent Free Trade and/or regional On-Trade groups.
• Demonstrable experience winning new accounts, listings and distribution.
• Comfortable delivering activations and building brands at outlet level.
• Entrepreneurial, driven and commercially minded with a proactive approach to new business.
• Strong relationship-building skills and the ability to operate independently in a field-based environment.

Salary & Benefits

• KPI-led bonus
• Additional company benefits
• Opportunity to qualify for shares after three years with the business