Regional Sales Executive - North West

Huel; Tring; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An innovative firm is seeking a Regional Sales Executive to drive brand growth and secure new listings in a dynamic field-based role. This position offers the chance to build strong relationships with retailers, manage your own workload, and hit ambitious sales targets. With a focus on creativity and teamwork, you will thrive in a fast-paced environment while enjoying a range of perks including a dog-friendly workplace, free gym access, and comprehensive health benefits. If you have a passion for sales and a desire to make a significant impact, this role is perfect for you.

Benefits

30 days annual leave PLUS bank holidays

Free Huel

Dog-friendly environment

Paid Volunteering Days

Free on-site gym

On-site wellness area

Free 1-on-1 therapy

Private Medical and Health insurance

Electric Car Scheme

Cycle to Work Scheme

Qualifications

• 1-2 years experience in field-based sales.
• Ability to manage workload and plan effectively.

Responsibilities

• Drive brand growth with independent retailers and grocery managers.
• Generate leads and secure new listings to meet sales goals.

Skills

Field-based sales experience

Relationship building

Communication skills

Organizational skills

Results driven

Job description

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Regional Sales Executive position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

As the face of Huel in your territory, you’ll drive brand growth with independent retailers and grocery store managers, increasing visibility at key sites. You’ll secure new listings, hit monthly activation targets, and achieve weekly sales goals by identifying new stockists. Building strong relationships with store teams, you’ll expand our in-store presence through merchandising, sampling, and team training.

The role is mainly field-based, with half a day per week working from home and one day per month in the office for training and team meetings.

1. Researching and planning: locating the best stores for our products to be sold in.
2. Lead generation: Generating leads, landing new listings & driving cash & carry sales. You will seek new sales opportunities under the guidance of your manager.
3. Relationship building: Identify decision makers for new stores and build relationships with store managers and customers, as the key face of the Huel brand.
4. Excellent Execution: Working on multiple leads and new listings to hit your monthly targets, requiring a high level of organisation.
5. Pipeline and Sales Reporting: Weekly and monthly reporting on area and account performance vs targets, pipeline development, and ensuring objectives are met. Spotting underperformance and planning corrective actions are also key.

Not yet sure if this is the right role for you? Click HERE to read a more detailed job description.

What we're looking for in you

This role is ideal for someone with 1–2 years of experience in a similar field-based sales role, or someone ready to step up and take on more ownership and a larger territory.

• Hustle hard and work fast: Energy and enthusiasm to get involved from day one.
• Take ownership: Organised self-starter, comfortable working alone, managing your own workload and planning your diary.
• Full clean UK driving license: You will be provided with a Huel Van.
• Engaging & persuasive communication skills, a natural relationship builder.
• Results driven & tenacious: Strong desire to secure retail accounts, land, and drive listings.

We’re looking for people who love a fast-paced environment, think differently, push boundaries, set big goals, and believe in the power of creativity and teamwork. If that sounds like you, you’ll fit right in at Huel!

What do we offer in return?

We understand that demanding pressures require meaningful rewards. That’s why we’ve created a perks and benefits program to support our Hueligans professionally and personally, celebrating their global impact!

• 30 days annual leave PLUS bank holidays
• Free Huel to keep you going
• Dog-friendly environment
• Paid Volunteering Days
• Free on-site gym with classes and personalized nutrition plans
• On-site wellness area with infrared saunas and ice bath
• Free 1-on-1 therapy by Self-Space
• Private Medical and Health insurance, including free life insurance (up to 4x salary)
• Electric Car Scheme with onsite charging
• Cycle to Work Scheme
• Enhanced Family Leave
• Workplace Nursery Scheme
• Huel Academy
• Paid Employee Referral Scheme
• Biannual success events — Have you heard of Huelchella?

We are Hueligans

We believe diversity is essential, making us stronger. We embrace differences, celebrate uniqueness, and bring together Hueligans from all backgrounds.

While we share the 7 Huel values, our individual differences enrich our culture of belonging. We seek diverse, authentic perspectives and ideas to create products our global customers love.

Meet our teams here.