Regional Sales Executive

DVS Ltd; Cardiff; On-site; GBP 32,000 - 52,000; Full time

Job summary

DVS Ltd in Cardiff seeks a Regional Sales Executive to drive growth in fire and security product sales to trade customers. It combines proactive business development, account management, sales support and high-quality customer service.

The role requires a positive, proactive attitude with full training provided on products, systems and internal processes. You will work with the external rep to target the region efficiently and maintain excellent customer experience.

Qualifications

• Proven sales experience in a telephone-based, internal or face-to-face sales environment.
• Strong account management and customer relationship-building skills.
• Excellent written and verbal communication skills.
• Proficient in CRM and Microsoft Office applications.
• Working knowledge of Sage 200 or a similar ERP/order processing system.
• Experience supporting field-based or external sales representatives.
• Product knowledge across fire and security categories or the ability to learn quickly.

Responsibilities

• Consistently achieve individual monthly sales targets and contribute to team objectives.
• Meet and exceed KPIs in line with commercial goals.
• Develop and expand the customer base through engagement with new and existing customers.
• Identify opportunities to upsell and cross-sell products to maximise revenue.
• Monitor sales trends and customer purchasing patterns for growth opportunities.
• Build and maintain strong relationships with trade customers in the region.
• Deliver professional customer service via telephone and email.
• Provide accurate pricing, stock availability and tailored recommendations.
• Communicate order progress and ensure customer satisfaction throughout the process.
• Manage queries and issues, escalating where needed.

Skills

Sales experience

Account management

CRM proficiency

Telephone sales

Written and verbal communication

ERP familiarity (Sage 200)

Sales data analysis

Product knowledge (fire & security)

External sales collaboration

Proactive customer service

Tools

Sage 200

Microsoft Office

CRM software

Job description

Job Title: Regional Sales Executive

Location: Internal role, based at DVS Cardiff

Role Summary:

The Regional Sales Executive will be responsible for driving sales growth within a defined geographical region by selling fire and security products to trade customers. This is a B2B role that combines proactive business development, account management, sales support and high-quality customer service.

The successful candidate will work closely with their external sales representative to ensure the region is targeted efficiently, opportunities are followed up consistently, and customers receive a seamless and professional experience. This role requires a positive, proactive and focused attitude, with full training provided on products, systems and internal processes.

Key Responsibilities

• Consistently achieve individual monthly sales targets and contribute to wider team objectives.
• Meet and exceed individual and shared KPIs in line with business priorities and commercial goals.
• Proactively develop and expand the customer base through engagement with new, existing, lapsed and prospective customers.
• Identify opportunities to upsell and cross-sell products, maximising customer value, margin and revenue growth.
• Monitor sales trends, customer purchasing patterns and regional activity to identify opportunities for growth.
• Build and maintain strong, lasting relationships with trade customers across the assigned region.
• Deliver a professional, confident and helpful customer experience through telephone and email communication.
• Provide accurate pricing, stock availability, product information and tailored recommendations to support customer buying decisions.
• Proactively communicate with customers throughout the order process, providing regular updates and ensuring satisfaction.
• Manage customer queries, complaints and issues professionally, seeking effective resolutions and escalating where appropriate.

External Sales & Internal Collaboration

• Develop a strong working relationship with the external sales representative to ensure the geographical area is targeted efficiently.
• Provide day-to-day sales and administrative support to the external sales team to ensure seamless customer service and sales operations.
• Share relevant customer insight, sales opportunities and market feedback with the external sales team and wider business.
• Work alongside internal Brand Managers and Business Development Managers to promote the product portfolio effectively.
• Collaborate with internal departments to ensure timely and efficient fulfilment of customer orders.

Quotations, Orders & Administration

• Prepare accurate quotations and follow up with customers in a timely and commercially focused manner.
• Process customer orders efficiently and accurately using Sage 200 and other internal systems.
• Maintain accurate CRM records, customer notes, sales activity, pipeline information and order updates.
• Ensure all work is completed with a high level of accuracy, attention to detail and compliance with company processes.

Key Skills, Experience and Attributes

• Proven sales expertise in a telephone-based, internal sales or face-to-face sales environment.
• Strong account management and customer relationship-building skills.
• Professional and confident telephone manner.
• Excellent written and verbal communication skills.
• Exceptional attention to detail with a strong focus on accuracy.
• Proficient in CRM systems and Microsoft Office applications.
• Skilled in complaint resolution and customer issue management.
• Highly self-motivated with the ability to work independently.
• Collaborative team player with a positive and proactive approach.
• Ability to perform effectively and maintain high standards under pressure.
• Strong work ethic with a commitment to achieving results.
• Experience working within fire, security, electrical, technical or trade distribution sectors.
• Working knowledge of Sage 200 or a similar ERP/order processing system.
• Previous experience supporting field-based or external sales representatives.
• Experience analysing sales trends, figures and customer purchasing behaviour through a relevant sales platform.
• Product knowledge across fire and security categories, or the ability to quickly learn a technical product portfolio.

Candidate Profile

This role would suit a commercially focused sales professional who enjoys building relationships, managing accounts and identifying opportunities to grow revenue. The successful candidate will be confident speaking with customers, motivated by targets, and able to balance proactive sales activity with accurate order processing and excellent customer service.

Training & Support

Full training will be provided on company systems, product knowledge, internal processes and role-specific responsibilities. Ongoing support, clear instructions and guidance will be available to help the successful candidate perform effectively and develop within the role.

What Success Looks Like

• Sales targets and KPIs are achieved consistently.
• Customer relationships are strengthened through proactive and professional engagement.
• The regional customer base grows through targeted activity with the external sales representative.
• Quotations, orders and customer communications are accurate, timely and commercially effective.
• Internal collaboration supports smooth order fulfilment and a high-quality customer experience.