Regional Sales Director - EMEA

Nurture Talent; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Nurture Talent partner with a globally renowned beverage brand in Central London to recruit a senior commercial leader for Europe. You will own the regional P&L, shape distributor strategies and investments, and drive high-impact partnerships across multiple markets.

Working closely with Marketing, you will localise activation plans, sharpen distribution and availability, and lead performance reviews to fuel rapid, sustainable growth.

Qualifications

• Proven track record building out EMEA or multi-market regions for consumer brands.
• Deep experience scaling distributor partnerships and optimizing performance.
• Ability to operate at strategic height while managing detail.
• Strong commercial and numerical acumen including P&L ownership and trade investment.
• FMCG/beverage background encouraged.

Responsibilities

• Own the commercial strategy and P&L across the region.
• Build and hold accountable strategic distributor partnerships.
• Lead annual and quarterly business reviews, JBPs, and investment planning.
• Identify and open new markets, distributor onboarding, brand consistency.
• Collaborate with Marketing to localise activation plans.
• Use distributor data and market insights to sharpen distribution.
• Act as senior commercial voice for the region in global planning.

Skills

EMEA market building

Distributor management

Strategic leadership

P&L / commercial acumen

FMCG / beverage experience

High energy / ambition

Job description

Location: Central London (a few days per week in the office)

The business

A globally recognised, category-leading beverage brand in a period of exceptional growth. The brand has genuine cultural cachet, a market-leading position in its category, and serious ambition for its next phase of international expansion.

The role

A highly strategic appointment: you will take ownership of the majority of the European territory, shaping and driving growth across a portfolio of distributor-led and emerging markets:

• Own the commercial strategy and full P&L across the region
• Build, nurture and hold accountable strategic distributor partnerships - alignment on brand priorities, pricing, investment and execution standards
• Lead annual and quarterly business reviews, JBPs and investment planning with partners across multiple markets
• Identify and open new markets - commercial readiness, distributor selection and onboarding, brand consistency from day one
• Work hand in hand with Marketing to localise activation plans that drive penetration and conversion market by market
• Use distributor data, market insight and retail audit tools to sharpen distribution, availability and visibility
• Act as the senior commercial voice for the region internally, feeding market intelligence into global planning

What you'll need

• A proven track record of building out EMEA (or a comparable multi-market international region) for a consumer brand
• Deep experience managing and scaling distributor relationships - you know how to get the best from partners you don't directly employ
• Comfort operating at genuine strategic altitude in a fast-growth environment, while staying close to the detail
• Strong commercial and numerical acumen - P&L ownership, trade investment, pricing
• FMCG / beverage background strongly preferred
• The energy and ambition to match a business scaling at pace

This is a strictly confidential search. Full details, including the client's identity, will be shared with relevant candidates on application & after NDA.