Regional Sales Director

Lloyds British Group Ltd; United Kingdom; Remote; GBP 120,000 - 170,000; Full time

Job summary

Speedy Hire, a leading UK hire business, is seeking a Regional Sales Director to lead national regional sales teams and drive ambitious growth across our tools and equipment offering.

Reporting to the MD, Operations UK&I, you will shape regional strategy, win new business, grow existing accounts, and build a high-performing sales culture focused on profitability and customer value.

Qualifications

• Proven track record of delivering significant revenue growth.
• Experience leading and developing large, geographically dispersed sales teams.
• Strong commercial and financial understanding balancing revenue, profitability and customer value.
• Experience developing and implementing successful sales strategies with measurable results.
• Demonstrated ability to win new business, grow existing accounts and manage high-value relationships.
• Senior leadership capability influencing decisions across the business.
• Hands-on leadership style to motivate and develop teams.
• Solid understanding of sales performance, pipeline, forecasting and KPIs.

Responsibilities

• Develop and implement a national Regional Sales Strategy focused on winning new business and growing revenue.
• Inspire, coach and develop regional leadership teams to create a high-performance culture.
• Identify and convert opportunities, build pipelines, secure profitable contracts and partnerships.
• Grow existing accounts through cross-selling and new product categories.
• Lead strategic relationships with key customers and senior stakeholders.
• Deliver regional targets, revenue growth and profitability, with accountability for performance.
• Utilise market intelligence and customer insight to keep Speedy Hire competitive.
• Collaborate across Operations, Commercial and specialist units for a joined-up approach.
• Invest in coaching and succession planning to build leadership capabilities.

Skills

Sales leadership

Regional sales

Strategic thinking

Coaching & development

Forecasting KPIs

Stakeholder mgmt

Job description

Ready to lead, inspire and drive sales growth across one of the UK's leading hire businesses?

At

Speedy Hire

, we're more than just the UK's leading tools and equipment hire provider. We're a business built on strong customer relationships, industry expertise and a passion for delivering solutions that help our customers succeed.

Regional Sales Director – Speedy Hire

Location:

National

Business Area:

Regional Sales

Reporting to:

Managing Director, Operations UK&I

Ready to lead, inspire and drive sales growth across one of the UK's leading hire businesses?

At

Speedy Hire

, we're more than just the UK's leading tools and equipment hire provider. We're a business built on strong customer relationships, industry expertise and a passion for delivering solutions that help our customers succeed.

From tools and specialist equipment to powered access, power solutions and essential services, we support customers across the UK and Ireland, helping them get the job done safely, efficiently and sustainably.

As we continue to strengthen our commercial offering and accelerate our growth, we're looking for an ambitious, commercially driven

Regional Sales Director

to lead our national regional sales teams and play a pivotal role in shaping the future of sales at Speedy Hire.

This is a significant leadership opportunity for someone who knows how to win business, develop high-performing sales teams and turn commercial opportunities into sustainable revenue growth.

The Opportunity

Reporting directly to our Managing Director, Operations UK&I, you'll take ownership of our Regional Sales Strategy, leading teams across the country to deliver ambitious growth plans, strengthen customer relationships and maximise opportunities across our extensive product and service offering.

You'll be instrumental in driving a more proactive, sales-led culture across Speedy Hire, ensuring our teams are focused on winning new customers, developing existing accounts and positioning Speedy as the first-choice hire partner.

This isn't just about managing sales performance. It's about creating momentum, challenging how we do things and inspiring our people to think commercially, identify opportunities and deliver results.

What You'll Be Doing

• Driving sales growth:

  Develop and deliver a national Regional Sales Strategy focused on winning new business, increasing market share and growing revenue across our products, categories and services.

• Leading from the front:

  Inspire, coach and develop our regional sales leadership teams, creating a high-performance, results-driven culture where people are motivated to succeed.

• Winning new customers:

  Identify and convert new business opportunities, supporting your teams in building strong pipelines, securing profitable contracts and developing long-term customer partnerships.

• Growing existing accounts:

  Maximise opportunities within our customer base through cross-selling, introducing new product categories and delivering added value through the wider Speedy Hire offering.

• Building strategic relationships:

  Engage with key customers and senior stakeholders, leading commercial discussions, customer reviews, presentations and major bids and tenders.

• Delivering commercial performance:

  Take ownership of regional sales targets, revenue growth, profitability and performance, ensuring teams are focused on the right opportunities.

• Staying ahead of the market:

  Use market intelligence, competitor activity and customer insight to identify opportunities, challenge our approach and keep Speedy competitive.

• Working as one Speedy:

  Build strong relationships across Operations, Commercial and our specialist businesses to deliver a joined-up approach to our customers.

• Developing our future leaders:

  Invest in coaching, talent development and succession planning, building the capability and confidence of our sales teams.

• Making things better:

  Challenge existing ways of working, embrace digital tools and use performance insight to improve efficiency, accountability and results.

What We're Looking For

We're looking for an experienced sales leader with the energy, commercial drive and strategic thinking to make a real impact.

You'll bring:

• A

  proven track record of delivering significant revenue growth

  and achieving ambitious sales targets.

• Extensive experience leading and developing large, geographically dispersed sales teams, ideally within a regional or national sales structure.

• Strong commercial and financial understanding, with the ability to balance revenue growth, profitability and long-term customer value.

• Experience developing and implementing successful sales strategies that deliver measurable business results.

• A demonstrable ability to win new business, grow existing accounts and manage high‑value customer relationships.

• Confidence operating at senior leadership level, influencing decisions and building strong relationships across the business.

• A proactive, hands‑on leadership style, with the ability to challenge, motivate and get the best from others.

• A clear understanding of sales performance, pipeline management, forecasting and commercial KPIs.

• The ability to spot opportunities, make informed decisions and turn strategy into action.

Experience within

equipment hire, construction, infrastructure, industrial services or a similar B2B sales environment

would be particularly valuable, although we're equally interested in exceptional sales leaders from other commercially focused sectors.

Why Speedy Hire?

At Speedy Hire, we’re proud of the business we’ve built, but we’re even more excited about where we’re going.

We’re continuing to invest in our people, our customer offering and the way we do business. With an extensive national network, a broad range of products and services and a strong reputation in the market, we have a fantastic platform for further growth.

As our Regional Sales Director, you’ll have the opportunity to make a genuine difference, shaping our commercial direction, influencing how we engage with customers and leading teams that are central to our future success.

You’ll be joining a business where ambition, collaboration, customer focus and performance matter, with the scope to bring new ideas, challenge the status quo and help take our sales performance to the next level.

Ready to make your mark?

If you’re a passionate sales leader who thrives on winning business, developing people and delivering results, we want to hear from you.

Join Speedy Hire and help us drive the next chapter of our growth.