Regional Sales Director

Cast UK Ltd; Reading; On-site; GBP 63,000 - 77,000; Full time

Job summary

Cast UK Ltd seeks a commercially driven Regional Sales Director to lead a small team of Regional Account Managers and own regional revenue and margin performance. You will craft sales strategies, pursue new business, and deepen customer value with senior stakeholders.

The role emphasizes development of the sales pipeline, accurate forecasting, and coaching the team to sustain profitable growth across the Reading region. Regular travel will be required.

Qualifications

• Proven senior B2B sales leadership experience.
• Track record of new business revenue growth.
• Experience managing margins and profitability.
• Experience developing and implementing sales strategies.
• Strong pipeline management and forecasting.
• Proven ability to identify, target and convert new opportunities.
• Experience managing Account Managers or regional sales teams.
• Excellent relationship-building with senior stakeholders.

Responsibilities

• Lead a small team of Regional Account Managers and drive performance.
• Set clear sales objectives and ensure achievement of targets.
• Develop and execute regional sales strategies for revenue and margin growth.
• Own new business development and convert high-value prospects.
• Maintain a robust sales pipeline and forecast future growth.
• Mentor and coach the team to improve individual performance.
• Collaborate with internal teams to deliver profitable solutions.
• Monitor market trends and adjust plans accordingly.

Skills

Senior B2B sales leadership

New business revenue growth

Sales margin profitability

Sales strategy development

Forecasting skills

Pipeline management

Relationship building

Travel readiness

Job description

Regional Sales Director (South)

Salary: £70,000 with attractive commission and benefits

The Opportunity

We are working with a leading B2B organisation that is looking to appoint a Regional Sales Director to lead a team of Regional Account Managers and take ownership of regional sales performance.

This is a commercially focused leadership position, with a particular emphasis on new business development, revenue growth and margin improvement. The successful candidate will combine hands‑on commercial leadership with the ability to develop and motivate a high‑performing sales team.

You will play a key role in developing the sales strategy, identifying new market opportunities and ensuring the team delivers sustainable, profitable growth.

What Does the Role Entail?

• Lead, manage and develop a small team of Regional Account Managers.
• Set clear individual and team sales objectives and hold the team accountable for performance.
• Develop and execute regional sales strategies to deliver revenue and margin targets.
• Take ownership of new business development, identifying and converting high‑value prospects.
• Build and maintain a strong sales pipeline, ensuring sufficient opportunity to deliver future growth.
• Develop relationships with senior customer stakeholders and identify opportunities to increase customer value.
• Drive profitable revenue growth through new customer acquisition, increased share of wallet and broader product/service penetration.
• Review commercial opportunities, quotations and proposals to ensure sales growth is achieved alongside appropriate margin.
• Identify opportunities to improve gross margin and overall commercial return.
• Work closely with internal teams to ensure customer requirements can be delivered profitably.
• Monitor market trends, competitor activity and customer requirements to identify new opportunities.
• Develop and implement sales plans, forecasts and performance reporting.
• Coach and mentor Regional Account Managers, supporting their development and improving individual performance.
• Encourage a culture of accountability, commercial awareness and continuous improvement.

Skills & Experience

• Proven experience in a senior B2B sales leadership role, ideally managing a field‑based or regional sales team.
• A strong track record of delivering new business revenue growth.
• Demonstrable experience of managing sales margin and profitability, not simply top‑line revenue.
• Experience developing and implementing sales strategies and plans.
• Strong pipeline management and forecasting skills.
• Proven ability to identify, target and convert new commercial opportunities.
• Experience managing and developing Account Managers or Regional Sales Managers.
• Strong commercial negotiation skills with the ability to protect and improve margin.
• Excellent relationship‑building skills, particularly with senior customer stakeholders.
• Commercially astute, analytical and comfortable working with sales performance data.
• A confident and engaging leadership style, with the ability to coach and challenge a sales team.
• Strong communication and influencing skills across multiple internal and external stakeholders.
• Experience operating in a fast‑paced, target‑driven B2B environment.
• Willingness to travel regularly to customers and team members as required.

The Person

We are looking for a commercially driven sales leader who enjoys winning new business and developing people.

You will be ambitious, proactive and comfortable taking ownership of sales performance. The ideal candidate will combine strategic thinking with a hands‑on approach, using data and market insight to identify opportunities while remaining close to customers and the sales team.

Most importantly, you will have a proven ability to build revenue, improve margin, and develop salespeople.

Regional Sales Director Reading, Berkshire