Regional PMM Lead – EMEA LATAM APAC

Addepar; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Addepar in London is seeking a Senior Product Marketing Manager to lead GTM across EMEA, LATAM and APAC, translating market insight into differentiated positioning and campaigns.

You will partner with regional Sales, Relationship Management and Performance Marketing to tailor Addepar’s platform narrative to regional needs, launch region-specific capabilities and drive awareness and demand among prospects and clients.

Qualifications

• 5-8 years in product marketing or related GTM roles.
• Experience with B2B SaaS, financial services or wealth management is preferred.
• Ability to connect global narratives with regional differences.

Responsibilities

• Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC.
• Build market expertise by understanding regional buyers, committees and needs.
• Partner with regional Sales, Relationship Management and Performance Marketing teams.
• Define regional positioning and messaging connecting Addepar’s value proposition to buyers and clients.
• Adapt launches for regional audiences and own end-to-end launches for region-specific capabilities.
• Develop campaigns that generate awareness and demand among prospects and support client engagement, adoption and expansion.
• Create scalable content and enablement, monitor program performance and use feedback to improve.

Skills

Product marketing

Go-to-market

B2B SaaS

Financial services

Content creation

Tools

CRM tools

Content management

Job description

Addepar in London is seeking a Senior Product Marketing Manager to lead GTM across EMEA, LATAM and APAC, translating market insight into differentiated positioning and campaigns.

You will partner with regional Sales, Relationship Management and Performance Marketing to tailor Addepar’s platform narrative to regional needs, launch region-specific capabilities and drive awareness and demand among prospects and clients.