Global Product Marketing Manager - FinTech/Wealth Tech

Addepar, Inc.; Greater London; Presencial; GBP 90 000 - 130 000; Tempo integral

Resumo da oferta

Addepar, Inc. is seeking a Senior Product Marketing Manager to shape how we go‑to‑market across EMEA, LATAM and APAC.

You will become a trusted expert on buyers, segments, market dynamics and regional nuances to position Addepar and engage prospects and clients in each market. You’ll collaborate with regional Sales, Relationship Management and Performance Marketing teams to translate insights into differentiated positioning, campaigns, enablement and launch strategies, owning region‑specific

Qualificações

• 5–8 years of product marketing or related go‑to‑market experience.
• Experience with B2B SaaS, financial services, fintech, wealth management or investment management is preferred.
• Full‑stack product marketer with experience across market research, positioning, messaging, launches, campaigns, enablement and content.
• Experience adapting go‑to‑market strategies for different markets, audiences or customer needs.

Responsabilidades

• Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform priorities.
• Build deep market expertise by understanding regional buyers, buying committees, client needs, competitive dynamics and cultural nuances.
• Partner closely with regional Sales, Relationship Management and Performance Marketing teams to identify priorities and develop coordinated go‑to‑market programs.
• Define regional positioning and messaging that connects Addepar’s global value proposition to the needs of prospective buyers and existing clients.
• Adapt broader product launches for regional audiences and product availability, while owning end‑to‑end launches for region‑specific capabilities.
• Develop campaigns that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
• Create scalable content and enablement, monitor program performance and use market and stakeholder feedback to continually strengthen our approach.

Conhecimentos

Product marketing

B2B SaaS

Market research

Positioning & messaging

Campaigns & enablement

Cross-functional collaboration

Storytelling & writing

Regional go-to-market

Descrição da oferta de emprego

Addepar, Inc. is seeking a Senior Product Marketing Manager to shape how we go‑to‑market across EMEA, LATAM and APAC.

You will become a trusted expert on buyers, segments, market dynamics and regional nuances to position Addepar and engage prospects and clients in each market. You’ll collaborate with regional Sales, Relationship Management and Performance Marketing teams to translate insights into differentiated positioning, campaigns, enablement and launch strategies, owning region‑specific