Regional Operations Manager

BATA SHOE (SINGAPORE) PRIVATE LIMITED; High Street; On-site; GBP 90,000 - 130,000; Full time

Job summary

BATA SHOE (SINGAPORE) PRIVATE LIMITED in the United Kingdom is seeking a senior regional Retail Director to drive profitability and growth across the region. You will own the P&L, develop 3-year plans, align marketing, VM, and product teams, and oversee regional store operations.

You will partner with SOMs and DMs to lift conversion, ATV, and store profitability, monitor KPIs, lead training, support expansion, and ensure compliance with brand standards across stores.

Responsibilities

• Take full accountability for the overall Profit & Loss (P&L) of the retail business across the region.
• Develop and execute a three-year business plan considering consumer trends, market dynamics, and growth opportunities.
• Build and implement strategic marketing plans with Marketing and VM teams to strengthen brand positioning.
• Serve as the primary contact for licensing partners, monitoring products and market trends.
• Collaborate with Collection and Merchandising to align product development with brand strategy.
• Oversee day-to-day operations of regional stores, ensuring resources, policies, and budgets targets.
• Drive regional retail performance through KPIs: conversion rate, UPT, ATV, staff productivity, sales growth, profitability.
• Work with Store Operations Manager to analyze operations and improve productivity and efficiency.
• Guide SOMs and District Managers in identifying sales opportunities and addressing challenges.
• Identify underperforming stores and implement corrective actions.
• Lead training and development on product knowledge, competitor insights, and retail operations.
• Support retail expansion through new stores and renovations, aligned with objectives.
• Undertake any other duties as directed.

Job description

• Take full accountability for the overall Profit & Loss (P&L) of the retail business, driving revenue growth, margin improvement, cost control, and sustainable profitability across the region.
• Develop and execute a three-year business plan that considers evolving consumer trends, market dynamics, competitive landscapes, and growth opportunities.
• Build and implement strategic marketing plans to establish and strengthen brand positioning in close collaboration with the Marketing and Visual Merchandising (VM) teams.
• Serve as the primary point of contact for all licensing partners, monitoring new products, designs, and market trends to identify opportunities for the company.
• Collaborate closely with the Collection and Merchandising teams to ensure shoe collections and product development align with the business concept, brand positioning, and commercial strategy.
• Oversee the day-to-day operations of regional stores, ensuring optimal resource allocation, effective use of store space, compliance with company policies, and achievement of business objectives.
• Drive regional retail performance through key KPIs, including conversion rate, units per transaction (UPT), average transaction value (ATV), staff productivity, sales growth, and store profitability. Ensure all stores meet their budgets and performance targets.
• Work closely with the Store Operations Manager (SOM) to analyse daily operations, identify performance gaps, and implement initiatives to improve staff productivity, operational efficiency, customer experience, and profitability.
• Provide guidance and support to SOMs and District Managers (DMs) in identifying sales opportunities, overcoming operational challenges, improving team morale, and ensuring adherence to company policies and procedures.
• Identify underperforming stores, develop targeted action plans, and implement corrective measures to improve sales, operational efficiency, and overall profitability.
• Lead training and development initiatives covering product knowledge, competitor offerings, consumer insights, and retail operations. Drive career development for high-potential employees and establish succession plans for key business roles.
• Support retail expansion plans by overseeing the operational setup, design, and implementation of new stores and store renovations, ensuring alignment with business objectives and brand standards.
• Undertake any other duties, projects, or assignments as reasonably directed by the Company from time to time.