To lead and manage the overall retail operation, ensuring the delivery of sales targets, exceptional customer service, operational excellence, effective stock management, compliance and employee development.
The Store Manager is accountable for the commercial success and profitability of the store and is responsible for creating a high-performing culture that delivers an outstanding customer experience while achieving company objectives.
Key Responsibilities
Commercial Performance
- Deliver sales, profitability and KPI targets.
- Analyse daily, weekly and monthly sales performance.
- Identify opportunities to drive revenue, conversion and profitability.
- Develop and implement action plans to achieve store objectives.
- Drive profitability through effective management of sales, stock loss, payroll and operational costs.
- Analyse trading performance and implement actions to maximise opportunities and address underperformance.
- Drive Average Transaction Value (ATV), Units Per Transaction (UPT) and conversion rates.
- Support promotional activity, product launches and company initiatives.
Leadership & People Management
- Recruit, manage and develop store employees.
- Conduct regular performance reviews, coaching and development discussions.
- Create a culture of accountability, engagement and continuous improvement.
- Drive employee engagement and team motivation.
- Manage attendance, absence, performance and disciplinary matters in line with company policies.
- Identify and develop future talent within the store team.
- Create succession plans for key store positions.
- Promote teamwork, inclusion and high standards of performance.
- Ensure all employees receive appropriate induction, training and ongoing development.
Customer Experience
- Ensure exceptional customer service standards are consistently delivered.
- Champion a customer-first culture throughout the store.
- Resolve customer complaints professionally and effectively.
- Promote customer loyalty and repeat business.
- Monitor customer feedback and implement improvements where required.
- Ensure employees demonstrate excellent product knowledge and brand representation.
Operations
- Ensure compliance with company policies and procedures.
- Oversee cash handling, banking and financial controls.
- Ensure accurate stock control and inventory management.
- Manage rotas, labour budgets and workforce planning.
- Ensure store presentation and visual merchandising standards are maintained.
- Monitor stock availability and replenishment processes.
- Drive stock loss prevention initiatives and security controls.
- Ensure opening and closing procedures are completed in accordance with company requirements.
Health & Safety
- Ensure compliance with all health and safety legislation and company policies.
- Conduct risk assessments where required.
- Investigate and report accidents, incidents and near misses.
- Ensure employees receive appropriate health and safety training.
- Maintain a safe, secure and compliant environment for customers and employees.
Decision-Making Authority
The Store Manager has authority to:
- Manage the day-to-day operation of the store.
- Make decisions relating to staffing, rotas and labour deployment.
- Conduct performance reviews and make recommendations regarding promotions, disciplinary actions and employee development.
- Approve annual leave in line with business requirements.
- Implement commercial initiatives to improve store performance.
- Manage store expenditure within agreed budgets.
- Escalate significant business, operational or employee relations issues to the Area Manager.
Experience & Qualifications
- Minimum three years' retail management experience.
- Experience managing teams within a retail environment.
- Demonstrable experience delivering sales growth and achieving KPIs.
- Experience managing employee performance and development.
- Strong commercial awareness and decision-making capability.
- Experience within fashion, sportswear, lifestyle or outdoor retail.
- Retail, business management or leadership qualification.
- Experience of managing high-volume retail operations.
Knowledge & Skills
- Budget, payroll and labour cost management.
- Retail operations and inventory control.
- Performance management and employee development.
- Sales analysis and KPI reporting.
- Microsoft Office and retail management systems.
- Visual merchandising principles.
- Health & Safety compliance.
- Strong communication, leadership and influencing skills.
Personal Attributes
- Inspiring leader.
- Professional and resilient.
- Positive and adaptable.
- High levels of integrity and accountability.
- Proactive and commercially minded.
- Leadership
- Performance Management
- Communication
- Decision Making
- Problem Solving
- Planning & Organisation
- Customer Focus
- Accountability
- Team Development
Company Values & Behavioural Expectations
The postholder is expected to:
- Demonstrate professionalism, integrity and accountability at all times.
- Place customers at the centre of decision-making.
- Promote teamwork, inclusion and collaboration.
- Lead by example and uphold company standards.
- Represent the company and brand positively.
- Encourage a culture of continuous learning and development.
- Take ownership of store performance and results.
Physical Requirements
- Ability to work on the shop floor for extended periods.
- Ability to move stock and merchandising equipment where required.
- Ability to work flexible hours, including weekends, evenings and peak trading periods.
- Ability to travel to meetings, training and company events where required.