Regional Oncology Marketing Lead - KOL Strategy

BeOne Medicines; Bath; On-site; GBP 116,000 - 153,000; Full time

Job summary

BeOne Medicines is seeking an Associate Director, Regional Marketing to lead KOL engagement and regional strategies for hematology oncology products, including Brukinsa and Beqalzi, across the US market.

You will collaborate with Sales, Medical Affairs, Market Access and Analytics to develop and execute promotional and educational initiatives, manage speaker bureaus, and drive launch readiness at national and regional levels.

Qualifications

• 8+ years in pharmaceutical marketing or related field.
• 3+ years in Hematology/Oncology sales or marketing preferred.
• Experience with US market launches is a plus.

Responsibilities

• Develop regional KOL strategies and support key product launches.
• Execute integrated regional marketing plans with cross-functional teams.
• Build partnerships with KOLs to influence commercial strategy.
• Represent BeOne at conferences and meetings as needed.
• Lead advisory boards and promotional speaker programs.

Skills

KOL engagement

Cross-functional collaboration

Strategic marketing

Hematology/Oncology marketing

Public speaking/thought leadership

Education

Bachelor’s degree

Advanced degree preferred

Tools

PowerPoint

Excel

CRM systems

Job description

BeOne Medicines is seeking an Associate Director, Regional Marketing to lead KOL engagement and regional strategies for hematology oncology products, including Brukinsa and Beqalzi, across the US market.

You will collaborate with Sales, Medical Affairs, Market Access and Analytics to develop and execute promotional and educational initiatives, manage speaker bureaus, and drive launch readiness at national and regional levels.