Associate Director, Regional Marketing - Southeast

BeOne Medicines; Bath; On-site; GBP 116,000 - 153,000; Full time

Job summary

BeOne Medicines is seeking an Associate Director, Regional Marketing to lead KOL engagement and regional strategies for hematology oncology products, including Brukinsa and Beqalzi, across the US market.

You will collaborate with Sales, Medical Affairs, Market Access and Analytics to develop and execute promotional and educational initiatives, manage speaker bureaus, and drive launch readiness at national and regional levels.

Qualifications

• 8+ years in pharmaceutical marketing or related field.
• 3+ years in Hematology/Oncology sales or marketing preferred.
• Experience with US market launches is a plus.

Responsibilities

• Develop regional KOL strategies and support key product launches.
• Execute integrated regional marketing plans with cross-functional teams.
• Build partnerships with KOLs to influence commercial strategy.
• Represent BeOne at conferences and meetings as needed.
• Lead advisory boards and promotional speaker programs.

Skills

KOL engagement

Cross-functional collaboration

Strategic marketing

Hematology/Oncology marketing

Public speaking/thought leadership

Education

Bachelor’s degree

Advanced degree preferred

Tools

PowerPoint

Excel

CRM systems

Job description

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description

The Associate Director, Regional Marketing reports into the East Director, Regional Marketing, and is responsible for developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne’s hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics. Key states within the geography are: Florida, Georgia, South Carolina, and Alabama.

Essential Functions Of The Job

• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
• Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL
• Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
• Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
• Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
• Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
• Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
• Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
• Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
• Evaluate and implement innovative KOL tactics to drive brand objectives and strategies
• Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews
• Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values

Qualifications

• 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
• A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred
• Biotech or pharmaceutical US marketplace launch experience preferred
• Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
• Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
• Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
• Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration

Education Required

• Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences. At least 8+ years of industry experience. Hem/Onc background/experience preferred

Computer Skills

• Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.

Travel

• 50% or more

Global Competencies

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

Salary Range: $155,800.00 - $205,800.00 annually

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact [e-mail].