Regional Marketing Manager

Crystal Care Collection; Oakengates; On-site; GBP 40,000 - 60,000; Full time

Job summary

Crystal Care Collection Limited is seeking a Regional Marketing Manager for the Midlands. This hands-on, field-based role requires spending three days a week on site in our care homes, getting to know teams, residents and local communities to grow occupancy.

You will develop local marketing activity, build relationships with General Managers, plan campaigns across digital, print and events, and monitor performance to turn ideas into measurable results.

Qualifications

• Experience in a marketing role within a multi-site or customer-focused organisation.
• A hands-on approach and enjoy being out in homes and communities.
• Strong communication and relationship-building skills.
• Creative thinking with ability to turn ideas into action.
• Understanding of digital marketing and local marketing.

Responsibilities

• Spend at least three days a week visiting our homes, working closely with teams and communities.
• Understand each home's character and develop marketing activity reflecting its strengths.
• Collaborate with General Managers to grow occupancy and enquiries.
• Build relationships with local businesses, healthcare professionals and referral partners.
• Plan and deliver local marketing campaigns across digital, social, print and community channels.
• Organise events that raise awareness and encourage visits from prospective residents and families.
• Support and improve each home's online presence and reputation.
• Monitor enquiries and marketing performance to inform improvements.
• Maintain Crystal Care Collection brand standards across homes.

Skills

Marketing strategy

Multi-site marketing

Relationship building

Field-based

Driving licence

Job description

Are you a passionate, creative and commercially minded marketing professional who loves working with people and making a real difference?, Crystal Care Collection is growing, and we're looking for a Regional Marketing Manager - Midlands who shares our ambition and wants to be part of that journey.

This is a hands-on, field-based role where you'll spend at least three days a week on site in our care homes, getting to know our teams, residents, families and local communities. We want someone who takes the time to understand the personality of each home, what makes it special and how we can build on its strengths to support future growth.

You won't simply be managing marketing campaigns from behind a desk. You'll be out meeting people, building relationships, spotting opportunities and working alongside our General Managers and teams to bring each home to life.

As Crystal Care Collection grows, you'll play an important role in helping our homes grow too, increasing local awareness, generating enquiries, strengthening community relationships and supporting occupancy.

We're looking for someone who brings energy, fresh ideas and genuine passion to the role, someone who wants to get involved, make things happen and see the results of their work.

What you’ll be doing:

• Spend at least three days a week visiting our homes, working closely with teams and getting to know residents, families and local communities.
• Understand the individual character of each home and develop marketing activity that reflects its strengths, personality and local area.
• Work with General Managers and regional leadership to identify opportunities to grow occupancy and increase enquiries.
• Build strong relationships with local businesses, community groups, healthcare professionals and referral partners.
• Plan and deliver creative local marketing campaigns across digital, social media, print and community channels.
• Organise open days, events and community initiatives that raise awareness and encourage prospective residents and families to visit.
• Help our homes showcase their people, activities, facilities and the quality of life they offer residents.
• Support and improve each home's online presence, reputation and engagement with prospective residents and families.
• Research local markets and competitors to identify opportunities for each home to stand out.
• Monitor enquiries, conversion rates and marketing performance, using data to understand what works and where we can improve.
• Work collaboratively with our home teams to turn marketing ideas into practical action and measurable results.
• Maintain consistent Crystal Care Collection brand standards while celebrating what makes each home unique.
• Support the wider growth of Crystal Care Collection by helping establish a strong local presence as our portfolio expands.

Working arrangement: Field-based across the Midlands, with at least three days per week on site in our care homes and the remainder spent supporting regional marketing activity across the portfolio and offices as required.

We want someone who combines marketing expertise with a genuine passion for people, relationships and business growth.

You’ll ideally have:

• Experience in a marketing role, preferably within a multi-site or customer-focused organisation.
• A hands-on approach and a genuine enjoyment of being out in the homes and local communities.
• Strong communication and relationship-building skills.
• Creative thinking and the confidence to turn ideas into action.
• An understanding of digital marketing, social media, content creation and local marketing.
• Commercial awareness and an understanding of how marketing supports enquiries, conversions and occupancy.
• Strong organisational skills and the ability to manage activity across multiple locations.
• A proactive attitude, with the confidence to work independently and build relationships with teams at all levels.
• A full UK driving licence and the flexibility to travel regularly across our Midlands portfolio.
• Experience in the care sector would be advantageous, but we’re equally interested in people who have the right attitude, creativity and transferable experience from other customer-focused industries.

Most importantly, you'll be approachable, enthusiastic and passionate about helping our homes succeed. You'll understand that great marketing starts with people and that the best results come from working alongside the teams on the ground.

Why join Crystal Care Collection?

This is an opportunity to make a genuine impact in a growing care organisation where your ideas, relationships and efforts can make a visible difference.

You’ll have the opportunity to shape regional marketing activity, work closely with our home teams and help each location reach its potential. As Crystal Care Collection continues to grow, you’ll be part of that journey, helping us build our reputation, strengthen our communities and welcome more residents into our homes.

If you're passionate about marketing, love working with people and want to help our homes grow as Crystal Care Collection grows, we'd love to hear from you.