Senior Regional Marketing Manager

Deepki; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Deepki in London is seeking a strategic UK&I marketing leader to scale our regional engine, align with global initiatives, and drive pipeline and revenue.

You will localize strategy for real estate and financial stakeholders, lead regional thought leadership, and collaborate across Sales, Delivery, and Product to turn insights into market-winning actions. This hybrid role requires travel within the UK & Ireland.

Qualifications

• 6+ years of B2B marketing leadership in SaaS or tech.
• Experience managing multi-stakeholder enterprise sales cycles.
• Proven ABM program design driving enterprise pipeline.
• Ability to translate global initiatives into regional strategy.
• Strong measurement and ROI-focused mindset.

Responsibilities

• Own the UK&I & APAC marketing strategy to drive pipeline and revenue.
• Localize global strategy for real estate and financial stakeholders.
• Lead regional thought leadership and brand amplification.
• Collaborate with sales, delivery, and product teams across regions.
• Design and execute high-impact ABM campaigns and partnerships.
• Manage multi-channel campaigns including digital and high-touch events.
• Partner with channel and alliance teams for joint initiatives.
• Measure ROI and inform regional roadmap.

Skills

ABM mastery

Regional leadership

Multi-stakeholder collaboration

SaaS marketing

Digital & events

Data-driven marketing

Tools

Salesforce

HubSpot

Job description

Location: London based – hybrid set-up (3 days in office)

Key Responsibilities

Strategic regional leadership & alignment

• Own the regional strategy: act as the primary architect for Deepki’s UK&I & APAC marketing engine, translating global initiatives into a cohesive regional plan that drives pipeline and revenue.
• Market Positioning: serve as the guardian of Deepki’s reputation in the region. You will localize global strategy, ensuring our value proposition (from sustainability compliance to broad asset performance) resonates with modern real estate and financial stakeholders.
• Local Thought Leadership & brand amplification: Partner closely with the global Brand Communication team to identify, secure, and leverage high-profile local speaking opportunities, positioning Deepki’s regional experts as the definitive voices on real estate decarbonization.
• Be the voice of the UK&I & APAC market, sharing critical insights with global marketing, delivery, sales, and product teams to shape our regional roadmap.
• Act as the creative bridge across the organization. You will collaborate seamlessly with Sales, ADR and Delivery teams, fostering a “one-team” culture that turns cross-functional insights into market-winning collaboration.

Execution & growth engines

• Strategic sales partnership: partner intimately with Sales leadership to define territory plans, align on account segments, and enterprise buyer personas, ensuring marketing and sales are perfectly synced.
• Orchestrate high-impact ABM: pioneer our 1:1 and 1:few ABM programs. You will be the architect of high-value experiences that penetrate our top strategic and enterprise accounts, driving both pipeline velocity and deep-rooted customer relationships.
• Innovative campaigns: Bring innovation to the marketing mix by designing and delivering integrated, multi-channel campaigns that elevate our brand and capture market interest. You will blend digital execution with high-touch events, identifying, negotiating, and maximising high-ROI event and industry sponsorships.
• Collaborate with our channel and alliance partners to design and execute high-impact joint initiatives, including webinars, executive events, and co-led ABM plays.
• Thought Leadership localization: Collaborate with Global Brand and Content teams to adapt global assets into high-relevance content tailored specifically for the UK&I regulatory and market landscape.

Lifecycle & performance

• Customer Lifecycle Strategy: Build a comprehensive lifecycle program that supports the customer journey post-acquisition, including driving expansion and cultivating customer advocacy to turn satisfied customers into long-term strategic partners and industry champions.
• ROI-Driven Growth: Operate with an outcome-oriented growth mindset. You will shift from vanity metrics to an ROI-driven operating rigor, ensuring every campaign and program directly contributes to sales pipeline, revenue, and market reputation.

Profile

• 6+ years of B2B marketing experience, with a proven track record of scaling demand in regional roles, ideally within SaaS or high-growth tech environments.
• Experience with complex, multi-stakeholder enterprise sales cycles.
• ABM mastery: deep, hands‑on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue.
• You have experience not just 'doing marketing,' but innovating the marketing mix. You know how to take complex, multi-stakeholder enterprise cycles and simplify them into compelling, creative narratives.
• Digital & event expertise: a balanced hybrid of digital fluency and event planning mastery. You know how to execute on both the details and the strategic vision, with proven track record of managing event budgets, negotiating sponsorships, and navigating local institutional partnerships to build industry credibility and pipeline.
• Collaborative Influence: exceptional ability to build relationships across both regional teams (Sales, Delivery) and global corporate functions (Marketing & Communications, Product). You are a cross‑functional glue who can manage multiple stakeholders, bring teams together and respect corporate governance.
• Data-driven, performance mindset: hands‑on experience with Salesforce/HubSpot and an analytical approach to attribution and performance reporting. You don't just track metrics; you optimize for business impact and ROI.
• Passion for the mission: genuine excitement about real estate decarbonization and the role technology plays in the transition to net-zero. Experience in real estate is a strong plus.
• Willingness to travel within the UK & Ireland to support events and partner activities.

Interview process

• Recruiter interview - 45’
• Interview with a VP with the Marketing Department - 45’
• Panel interview with 3 people from Sales, Delivery & Marketing - 1h
• Final interview with the CMO, including a business case - 45’

Our commitment

At Deepki, we believe that diversity is a core strength. As an equal opportunity employer, we review every application with the same care, regardless of origin, religion, gender, sexual orientation, age, or disability. Our hiring decisions are based solely on skills, motivation, and the needs of the company.