Regional Marketing & Growth Manager

Smiths Group; Manchester; On-site; GBP 55,000 - 75,000; Full time

Job summary

Smiths Group, via John Crane, seeks a proactive Regional Marketing Manager to drive regional growth from Manchester. You will align with Sales Leadership, Product Management, Global Marketing and Partners to create and execute targeted plans, content, and campaigns that strengthen brand presence and improve sales performance.

You will balance strategic planning with hands-on execution, manage major industry events, develop ABM activities, and ensure global brand standards are followed across

Qualifications

• Bachelor's degree in business, marketing or engineering.
• Experience in event management.
• Experience creating email programs in a MAP, preferably Marketo.
• Track record of executing marketing plans in industrial B2B.
• Strong written and verbal English communication and presentation skills.

Responsibilities

• Collaborate with Marketing and Regional Sales Leadership to develop targeted regional marketing plans.
• Create regional content: testimonials, case studies, success stories, and campaign materials.
• Ensure regional brand compliance and train local teams.
• Support distributors with marketing resources to drive partner engagement.
• Lead Account-Based Marketing activities with regional teams.
• Plan and deliver regional trade shows and events.
• Support product launches and regional growth initiatives.
• Develop sales enablement and training materials.
• Measure marketing activity effectiveness and ROI.
• Build relationships with Sales, Product Management, and Channel Partners.

Skills

Event management

English communication

Stakeholder management

Education

Bachelor's degree in business/marketing/engineering

Tools

Marketo

MAP (Marketing Automation)

Job description

Smiths Group, via John Crane, seeks a proactive Regional Marketing Manager to drive regional growth from Manchester. You will align with Sales Leadership, Product Management, Global Marketing and Partners to create and execute targeted plans, content, and campaigns that strengthen brand presence and improve sales performance.

You will balance strategic planning with hands-on execution, manage major industry events, develop ABM activities, and ensure global brand standards are followed across