Regional Marketing Manager

Smiths Group; Slough; On-site; GBP 60,000 - 90,000; Full time

Job summary

John Crane, a business of Smiths Group, is seeking a Regional Marketing Manager to drive growth across the region by developing and executing targeted marketing strategies in collaboration with Regional Sales Leadership, Product Management, and Global Marketing.

You will balance strategic planning with hands-on execution, creating compelling content, supporting key customer accounts, and managing major industry events while ensuring alignment with global brand standards.

Qualifications

• Bachelor's degree in business/marketing or engineering.
• Experience in event management.
• Experience creating email programs in a Marketing Automation Platform (MAP), preferably Marketo.
• Proven track record executing regional marketing plans in an industrial B2B environment.
• Excellent written and verbal English communication and presentation skills.

Responsibilities

• Collaborate with Marketing and Regional Sales Leadership to develop targeted, measurable regional marketing plans.
• Create and manage regional marketing content including testimonials, case studies, and campaign materials.
• Ensure regional compliance with global brand guidelines and train local teams for consistent branding.
• Support country agents and distributors with channel marketing resources and initiatives.
• Coordinate regional trade shows, exhibitions, and customer events.
• Lead the presence at key industry events to maximise brand visibility and ROI.
• Support Product Managers with communications on regional growth priorities and launches.
• Develop and maintain sales enablement and training materials for regional sales teams.
• Track and report the effectiveness of marketing activities and suggest improvements.
• Build strong relationships with Sales, Product Management, Global Marketing, and Channel Partners.

Skills

Marketing strategy

Event management

Marketing automation

Industrial B2B

English fluency

Stakeholder mgmt

Cross-functional

Content creation

Education

Bachelor's degree in business/marketing or engineering

Tools

Marketo

Job description

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries

John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.

Job Description

We are seeking a proactive and commercially focused Regional Marketing Manager to support business growth across the region through the development and execution of targeted marketing strategies. Working closely with Regional Sales Leadership, Product Management, Global Marketing, and Channel Partners, you will play a key role in driving customer engagement, strengthening brand presence, supporting sales performance, and delivering impactful marketing initiatives.

This role requires a hands-on marketing professional who can balance strategic planning with tactical execution, creating compelling content, supporting key customer accounts, managing major industry events, and ensuring alignment with global brand standards.

Key Responsibilities

• Collaborate with Marketing and Regional Sales Leadership to develop and execute targeted, measurable regional marketing plans aligned with business objectives.
• Create and manage regional marketing content, including customer testimonials, case studies, success stories, and campaign materials that support regional growth initiatives.
• Ensure regional compliance with global brand guidelines and provide guidance and training to local teams and sites to support consistent brand deployment and customer experience.
• Support country agents and distributors with channel marketing resources, tools, and initiatives to drive partner engagement and performance.
• Work alongside Marketing Communications to support regional sales teams, Global Business Developers, and Global Account Managers with Account-Based Marketing (ABM) activities.
• Plan, coordinate, and deliver regional trade shows, exhibitions, and customer events, ensuring alignment with global marketing strategies and objectives.
• Lead the delivery of the company's presence at key industry events, including ACHEMA 2027, maximising brand visibility, customer engagement, and commercial impact.
• Support Product Managers and Portfolio Directors with communications relating to regional growth priorities, product launches, sales targets, and strategic business initiatives.
• Develop and maintain sales enablement and training materials to support the effectiveness of regional sales teams.
• Track, measure, and report on the effectiveness of marketing activities, providing recommendations to improve performance and return on investment.
• Build strong relationships with internal stakeholders across Sales, Product Management, Global Marketing, and Channel Partner networks to ensure successful execution of marketing initiatives.
• Act as a trusted regional marketing partner, providing guidance, support, and best practice recommendations to help achieve business objectives.

Qualifications

• Bachelor's degree, business/marketing, or engineering.
• Experience in event management.
• Experience of creating email programs in a Marketing Automation Platform (MAP), preferably Marketo.
• Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment.
• Must have a high degree of written and verbal communication and presentation skills in English.
• Excellent communication and stakeholder management skills.
• Strong strategic thinking and planning skills with ability to plan over 1-3-year time span.
• Must have the ability to work cross-functionally in a dynamic and flexible environment.
• Must be able to think strategically, implement aggressively and be detail oriented.
• Flexibility and resilience are mandatory behaviours; change is constant.

Additional Information

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.