Regional Marketing Executive

Forge Holiday Group

Pool

Hybrid

GBP 25,000 - 27,000

Full time

2 days ago

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Benefits offered by this job

Annual bonus scheme

33 days’ holiday + long service

Birthday day off

2 volunteering days

Enhanced parental leave

Pension scheme

Staff discounts on Forest Holidays & S

Job summary

Forge Holiday Group in Cornwall is seeking a Regional Marketing Executive to cover maternity leave. You will drive multi-brand regional campaigns across Coast & Country Cottages, Helpful Holidays, Cornish Cottage Holidays, John Bray Cornish Holidays and Carbis Bay Holidays, delivering on-brand marketing that generates owner leads.

Joining the regional marketing team, you’ll collaborate with the brand teams and head office to plan and execute campaigns across digital and offline channels,

Qualifications

Experience as part of a marketing team.
Outstanding written and verbal communication.
Strong problem-solving ability.
Excellent negotiation with a commercial mindset.
Ability to build, manage and maintain relationships.
IT literacy and ability to learn new skills.
Ability to market the unique selling points of each brand.
Ability to work on own initiative.
Full driving licence and use of a car.

Responsibilities

Implement day-to-day online and offline marketing activity and campaigns, in line with business objectives and targets.
Deliver engaging campaigns through content marketing, paid media and META, copywriting, print, social media and direct marketing.
Organise, set up, and attend a number of events and trade shows each year, representing our family of brands.
Work as part of the regional marketing team to generate new ideas for driving owner leads for each brand to grow our portfolio.
Develop relationships with and work alongside internal or external creative teams, marketing agencies, suppliers, and contractors to effectively promote our sister brands through bespoke marketing campaigns.
Ability to build and manage relationships with third parties (owners, land agents, estate agents and developers).
Monitor and report on competitor activity.
Any other duties that are within the scope, spirit and purpose of the job as requested by your line manager.

Skills

Marketing team experience

Excellent communication

Problem-solving

Negotiation

Relationship management

IT literacy

Brand marketing

Self-motivation / initiative

Driving licence & car

Job description

At Forge Holiday Group, we don’t just do holidays, we create unforgettable moments.

With award-winning brands like Forest Holidays and Sykes Holiday Cottages, we’re 1,700+ people strong and powered by four values: One Business One Team, Keep it Simple, Grow & Learn, Sustainable Impact.

Drive Regional Growth Across the South West

We’re looking for a Regional Marketing Executive to join us on a 12 month fixed term basis, to fill a maternity cover vacancy.

What You Need To Know

Salary: £24,784.50 to £27,000 per annum
Contract: 12 month maternity cover
Location: The role will be based in Cornwall, with hybrid working available from our Cornish Cottage Holidays office in Redruth, or alternatively either of our offices in Rock or Carbis Bay. Whilst this position is based in Cornwall, travel is required to our Regional Brands in Devon and beyond as and when required.
Report To: Regional Marketing Manager
Team: Regional Marketing
Working Pattern: 37.5 hours, Monday to Friday, 9am until 5:30pm

About The Regional Marketing Executive Role

Our newest Regional Marketing Executive will work across our five successful brands in the South West: Coast & Country Cottages, Helpful Holidays, Cornish Cottage Holidays, John Bray Cornish Holidays and Carbis Bay Holidays.

You will work closely with the regional marketing team, operational brand team, and wider head office marketing team to deliver relevant, on-brand marketing campaigns, with a focus on generating lead enquiries from new holiday home owners.

Joining our Regional Marketing team in the South West, you’ll have the opportunity to work on a varied range of projects across our all our brands, and the chance to influence and shape our future local marketing activity. This diverse role presents an exciting opportunity for candidates interested in working across a wide range of marketing channels, within one of the UK’s leading holiday cottage groups.

Your Responsibilities

Implement day-to-day online and offline marketing activity and campaigns, in line with business objectives and targets.
Deliver engaging campaigns through content marketing, paid media and META, copywriting, print, social media and direct marketing.
Organise, set up, and attend a number of events and trade shows each year, representing our family of brands.
Work as part of the regional marketing team to generate new ideas for driving owner leads for each brand to grow our portfolio.
Develop relationships with and work alongside internal or external creative teams, marketing agencies, suppliers, and contractors to effectively promote our sister brands through bespoke marketing campaigns.
Ability to build and manage relationships with third parties (owners, land agents, estate agents and developers).
Monitor and report on competitor activity.
Any other duties that are within the scope, spirit and purpose of the job as requested by your line manager.

Who You Are

We are looking for a proactive Regional Marketing Executive to support the delivery of multi-channel marketing campaigns across the South West, helping drive property owner leads and brand growth. The role involves executing day-to-day marketing activity, coordinating campaigns across digital and offline channels, and working closely with our property recruitment team, regional brands and agencies.

This is an excellent opportunity for an organised, commercially minded marketer looking to develop their career within Forge Holiday Group, contributing to campaign performance, events, and regional marketing initiatives.

Essential Experience

Experience of working as part of a marketing team.
Outstanding communication skills - both written and verbal
Strong problem-solving skills
Excellent negotiation skills with a commercial mindset
Able to build, manage and maintain strong relationships
IT literate and able to learn new skills
Ability to understand and Market the Unique Selling Point of individual Brands.
Ability to work on own initiative.
Full Driving Licence and use of a car.

Desirable Experience

Good location knowledge of Cornwall and Devon.

Forge Holiday Group Benefits

Annual bonus scheme based on company performance
33 days’ holiday(including bank holidays), plus up to 5 extra with long service.
Option to purchase extra holiday days if you wish.
A day off for your birthday
2 volunteering days per year.
Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay).
Pension scheme with employer contributions
Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family.
Special offers and discounts designed to enhance your overall wellbeing.
Health cash plan & life assurance.
Training & development opportunities.
24/7 mental health support.
On-site gym and parking at Chester HQ (near train station).
Employee savings scheme
Long service awards and company events