Regional Marketing & BD Lead — Scotland & NI

TLT LLP; Glasgow; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday (30 with service)

Private medical insurance

Hybrid working

Flexible working

Job summary

TLT LLP is seeking a Regional Marketing Senior Executive to drive location marketing and business development across Scotland and Northern Ireland. You will work with Location Heads, Partners and fee earners to translate plans into coordinated activity and measurable regional progress.

You will lead campaigns, events, thought leadership and partnerships, using CRM insight and market intelligence to focus priority audiences and opportunities, while managing budgets, risks and reporting in a

Qualifications

• Substantial experience in marketing and business development within professional services or a comparable stakeholder-led environment.
• Strong project and programme coordination skills, with the ability to manage multiple workstreams, budgets, stakeholders and competing deadlines.
• Credibility and confidence when working with Partners, senior colleagues and external organisations, including the ability to influence, challenge constructively and drive agreed actions through to completion.
• Experience delivering client development, profile-raising, campaigns, eventsand business development initiatives against clear objectives.
• Strong written and verbal communication skills, with experience contributing to marketing materials, client communications and presentations.
• Commercial awareness and the ability to use market intelligence, CRM insight, reporting and performance measures to shape priorities and recommend action.
• A proactive, delivery-focused approach, with sound judgement, strong attention to detail and the ability to work independently while recognising when escalation is needed.
• Confidence using CRM systems, marketing technologies, reporting tools and collaborative planning platforms. Degree-level education or a relevant marketing/CIM qualification is advantageous but not essential.

Responsibilities

• Drive the delivery of agreed location activation plans for Scotland and Northern Ireland, translating regional priorities into coordinated activity with clear ownership, milestones and measurable outcomes.
• Act as the primary day-to-day marketing and business development contact for Location Heads, Partners and fee earners, building trusted relationships, clarifying requirements and coordinating the right support across M&BD.
• Deliver integrated profile-raising activity, including campaigns, thought leadership, digital and media activity, events, awards, sponsorships, memberships and strategic partnerships, ensuring each initiative is tailored to the relevant market and objective.
• Advance location-specific client development by coordinating target account activity, referral and intermediary programmes, relationship-building opportunities and pursuit support, using CRM insight and market intelligence to focus effort on priority audiences and opportunities.
• Maintain effective oversight of location plans, budgets, reporting, risks and dependencies, resolving issues within the role's authority and escalating material concerns with clear context and practical recommendations.
• Connect regional activity with firmwide, sector and campaign priorities, facilitating collaboration across locations and M&BD teams and sharing market intelligence, opportunities, success stories and effective practice.
• Evaluate the effectiveness of activity and identify improvements to planning, delivery, data quality and reporting so that investment is targeted, progress is visible and future decisions are informed by evidence.

Skills

Marketing & BD

Project coordination

Stakeholder management

Campaign execution

Written & verbal communication

Commercial awareness

Independent working

CRM proficiency

Education

Degree-level education or CIM qualification

Tools

CRM systems

Marketing technologies

Reporting tools

Collaborative planning platforms

Job description

TLT LLP is seeking a Regional Marketing Senior Executive to drive location marketing and business development across Scotland and Northern Ireland. You will work with Location Heads, Partners and fee earners to translate plans into coordinated activity and measurable regional progress.

You will lead campaigns, events, thought leadership and partnerships, using CRM insight and market intelligence to focus priority audiences and opportunities, while managing budgets, risks and reporting in a