Regional Manager

Avidity Careers; Hounslow; On-site; GBP 42,000 - 45,000; Full time

Benefits offered by this job

Company Car & Fuel Card

Pension Scheme

Generous Holiday

Job summary

Hawkstone Brewery, the 24th fastest-growing company in the UK, seeks a Regional Manager to lead the On Trade sales team across the South West. You will manage up to 8 Business Development Managers, drive sales performance, and cultivate a high-performing culture.

This role offers a competitive package with a £42k–£45k base, plus a 20% bonus, and a company car or car allowance, along with a pension and generous holiday.

Qualifications

• Experience leading field-based sales teams in On Trade, drinks, FMCG, hospitality or similar sectors.
• Proven coaching and people-management skills with development focus.
• Track record of setting objectives and driving performance improvements.
• Strong communication and stakeholder management abilities.
• Commitment to an inclusive and supportive team environment.

Responsibilities

• Lead a field-based sales team to achieve On Trade targets.
• Coach and develop up to 8 BDMs with regular feedback and development plans.
• Drive distribution growth and brand presence in the South West UK.
• Use market insights to identify opportunities and deliver growth.
• Foster a culture of accountability, collaboration, and continuous learning.

Skills

Leadership

People Management

Coaching

Communication

Stakeholder Management

Commercial Awareness

Job description

Hawkstone - Field Sales Manager

Location: South West of the United Kingdom.

Contract type: Full time, permanent contract

Salary: up to £45k per annum, including a performance related bonus and a company vehicle or car allowance.

Join Hawkstone as a Regional Manager! Are you a dynamic leader with a passion for transforming the beer industry? Hawkstone Brewery, the 24th fastest-growing company in the UK and the fastest-growing beer brand according to the Sunday Times Top 100, is on the hunt for an exceptional Regional Manager to spearhead our On Trade sales team!

Overview

Hawkstone - Field Sales Manager

Location: South West of the United Kingdom.

Contract type: Full time, permanent contract

Salary: up to £45k per annum, including a performance related bonus and a company vehicle or car allowance.

Join Hawkstone as a Regional Manager! Are you a dynamic leader with a passion for transforming the beer industry? Hawkstone Brewery, the 24th fastest-growing company in the UK and the fastest-growing beer brand according to the Sunday Times Top 100, is on the hunt for an exceptional Regional Manager to spearhead our On Trade sales team!

About the Role:

As our new Regional Manager, you will play a key role in Hawkstone's continued growth across one of the UK's most exciting and diverse regions. Leading a team of up to 8 Business Development Managers (BDMs), you will be responsible for driving sales performance, developing capability, and creating a positive, high-performing culture within the On Trade sector.

This is a people-focused leadership role where you'll support, coach, and develop your team to achieve their full potential. Working closely with your BDMs, you'll provide regular guidance, feedback, and development opportunities to help them deliver exceptional results while growing the Hawkstone brand within the Independent Free Trade (IFT) channel.

Your Mission:

Lead & Develop Your Team

Provide effective leadership and ongoing support to a team of BDMs through regular field coaching, one-to-one meetings, and development planning. You'll help individuals build their skills, knowledge, and confidence while fostering a collaborative and inclusive team environment.

Drive Performance & Growth

Support your team in delivering sales targets, increasing distribution, and expanding Hawkstone's presence across the Independent Free Trade sector. You'll use commercial insights and market knowledge to identify opportunities and drive sustainable growth within your region.

Create a Positive Team Culture

Promote a culture of accountability, continuous learning, and collaboration. You'll recognise success, support development, and ensure team members have the tools and guidance needed to perform at their best.

What We’re Looking For:

• Experience leading, managing, and developing field-based sales teams within the On Trade, drinks, FMCG, hospitality, or similar sectors.
• Strong coaching and people management skills, with experience supporting individual and team development.
• A track record of setting objectives, providing constructive feedback, and improving performance through effective leadership.
• Strong communication and stakeholder management skills.
• Commercial awareness and the ability to balance people development with delivering business objectives.
• A commitment to creating an inclusive and supportive team environment.

What We Offer:

• Competitive Salary: £42k-£45k, based on experience, plus an achievable 20% bonus.
• Company Car & Fuel Card: Or opt for a monthly car allowance.
• Pension Scheme: Secure your future with our comprehensive plan.
• Generous Holiday: 25 days annual leave, plus bank holidays, with the option to purchase up to 5 extra days per year.

Why Hawkstone?

This is not just any role. It’s a chance to be a key player in Hawkstone’s ongoing success story. Following the phenomenal launch of Clarkson’s Farm and with significant investment in the brand, you'll be joining a company on an unstoppable trajectory.