Regional Manager

Hayati®; Greater London; On-site; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Car allowance

Job summary

Hayati® is seeking a Regional Manager to lead the Field Marketing Team across the UK region, driving retail coverage, brand visibility, and in-store execution. You will coach the team, monitor KPIs, and ensure alignment with broader marketing strategy.

In this role you will travel extensively, build retailer relationships, develop regional plans, and partner with Brand, GTM, and Social Media squads to maximise business impact. A UK driving licence and car allowance are provided.

Qualifications

• 3+ years' experience in field sales, field marketing, or retail operations.
• Experience in FMCG or consumer electronics preferred.
• Strong leadership, communication, and problem-solving skills.
• Proven ability to translate business objectives into effective field execution.
• Willingness to travel extensively; valid UK driving licence and own a car (car allowance provided).

Responsibilities

• Lead, manage, and develop the regional Field Marketing Team, setting clear objectives, optimizing route, monitoring performance, and ensuring consistent execution of field activities and KPIs.
• Develop regional field marketing plans to expand retail coverage, strengthen retailer relationships, improve brand visibility, and secure premium in-store display opportunities to achieve targets.
• Monitor regional performance, retail coverage and product availability, and analyse market insights to identify growth opportunities and drive continuous improvement.
• Plan and oversee regional marketing campaigns, product launches, and promotional activities with effective resource allocation and high-quality execution.
• Work with Brand, GTM, and Social Media teams to align regional activities with marketing strategy and maximize business impact.
• Build and maintain retailer relationships, respond to customer inquiries, and collect feedback to improve execution.

Skills

Leadership

Communication

Problem-solving

Analytical skills

Travel readiness

Job description

As a Regional Manager, you will be responsible for leading and developing the Field Marketing Team across your region, driving retail coverage, brand visibility, and in-store execution. You will oversee regional performance, coach and manage team members, and ensure effective execution of field marketing strategies to support business growth and strengthen our market position.

Key Responsibilities:

• Lead, manage, and develop the regional Field Marketing Team, setting clear objectives, optimizing route, monitoring performance, and ensuring consistent execution of field activities and KPIs.
• Develop and implement regional field marketing plans to expand retail coverage, strengthen retailer relationships, improve brand visibility, and secure premium in-store display opportunities to achieve the company's business target.
• Monitor regional performance, retail coverage and product availability, as well as competitor activities. Analyse market insights and field data to identify growth opportunities and drive continuous improvement.
• Plan and oversee regional marketing campaigns, product launches, and promotional activities, ensuring effective resource allocation and high-quality execution.
• Work closely with Brand, GTM, and Social Media teams to align regional activities with overall marketing strategies, develop trackable target for team, share feedback, and maximize business impact.
• Build and maintain strong relationships with retailers, respond to customers' enquiries, and collect feedbacks to improve execution.
• Other Ad-hoc tasks associate to the business needs.

Qualifications:

• 3+ years' experience in field sales, field marketing, or retail operations, with proven team and territory management experience. Experience in the FMCG or consumer eletronics is preferred.
• Strong leadership, communication, and problem-solving skills, with the ability to motivate teams and drive performance.
• Proven ability to develop regional plans, manage KPIs, and translate business objectives into effective field execution.
• Strong analytical skills, with the ability to use market data and field insights to identify opportunities and improve performance.
• Highly self-disciplined and accounable, able to develop high-integrity culture in team.
• Willingness to travel extensively across the assigned region. Valid UK driving licence and own a work vehicle required (Car allowance provided).
• Must be eligible to work in the UK without visa sponsorship.

PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.

Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.

In 2025, PAX (Hayati®) completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.

Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.