Brand Ambassador

Hayati®; Belfast City District; On-site; GBP 28,000 - 34,000; Full time

Job summary

Hayati® is seeking a Brand Ambassador to visit retail stores across the UK, strengthen retailer relationships and boost in-store brand visibility. You will deploy marketing materials, support local partnerships, and participate in offline events from planning through execution.

The role requires 1+ years in field sales or offline marketing, strong communication skills, and a valid UK driving licence. You will collaborate with Brand, GTM and Social Media teams to maximize regional brand impact.

Qualifications

• 1+ years' experience in field sales or offline marketing.
• Experience in consumer electronics or vaping is a plus.
• Strong customer service and communication skills.
• Ability to run marketing campaigns and offline events independently.

Responsibilities

• Visit retail outlets to strengthen retailer relationships and expand brand visibility.
• Deploy marketing materials and build local retail partnerships.
• Plan and execute offline events like product launches and seasonal promotions.
• Monitor market trends, consumer insights and competitor activities.

Skills

Field sales

Offline marketing

Customer service

Communication

Problem solving

Independent worker

Driving licence

Job description

As a Brand Ambassador, you will be responsible for visiting retail stores to strengthen retailer relationships, improve brand visibility, secure premium in-store display opportunities, and execute trade marketing activities. You will play an important role in growing our brand presence at the point of sale while providing valuable market insights.

Contract Type: 1 year Fixed-term; Full-time

• Visit retail outlets, manage marketing material deployment, develop local retail partnerships, build and continuously update a regional retail outlet database, and expand brand visibility and retail coverage.
• Execute offline marketing activities, including product launches, seasonal promotions, and other events, ensuring successful execution from planning to completion.
• Monitor and report market trends, consumer insights, and competitor activities, providing market analysis to support localized marketing strategies.
• Manage relationships with local partners and suppliers, and support the Field Marketing Team in marketing materials, logistics, and operational coordination.
• Work closely with Brand, GTM, and Social Media teams to deliver integrated marketing campaigns and maximize regional brand impact.
• Other Ad-hoc tasks assigned by management.
• 1+ years' experience in field sales, or offline marketing. Experience in the consumer electronics or vaping industry is preferred.
• Strong customer service, communication and problem-solving skills.
• Proven ability to independently execute marketing campaigns and offline events.
• Self-disciplined, able to achieve target with minium supervison.
• Valid UK driving licence and own a work vehicle. (Car allownance provided)
• Must be eligible to work in the UK without visa sponsorship.

PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.

Hayati®, PAX's flagship brand, was born in the UK and has since grown into one of Britain's best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands- including Quokka®, Moxy®, Liora®, Finebar® and Philia®- each designed for different lifestyles, moments and markets around the world.

In 2025, PAX (Hayati®) completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group's global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group's exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.

Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.