Regional Head of Sales

Dawsongroup; Doncaster; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Life assurance (2x)

Wellbeing support

Long-term incentives

Extra leave and cycle to work

Job summary

Dawsongroup Vans, a leading asset rental and management business in the UK, is seeking a Regional Head of Sales to drive performance and growth across the regional field sales force.

You will lead by example, develop talent, and execute strategic initiatives to win new business and grow existing accounts while delivering measurable commercial results.

Qualifications

• Experience leading new business and account development teams, with a strong understanding of sales performance and commercial growth.
• Strong motivational and leadership skills, with the ability to coach team members, support career development and encourage high standards.
• Advanced negotiation and relationship-building skills, with the confidence to influence customers, colleagues and senior stakeholders.
• A structured and analytical approach, able to produce clear reports, proposals and customer information that support effective commercial decisions.
• Self-motivated, enterprising and resilient, with the ability to manage multiple demands, meet deadlines and perform effectively under pressure.

Responsibilities

• Provide effective day-to-day leadership, management and motivation across the regional field sales force, creating a high-performing and accountable sales environment.
• Take ownership of monthly, quarterly and annual sales targets, driving activity, productivity, revenue and profitability in line with forecasts.
• Support new business activity through proposals, presentations and customer meetings, helping the team identify and convert new opportunities.
• Understand where business is won and lost, using accurate reporting and market insight to identify opportunities and provide meaningful information to the Head of Sales.
• Work with the Head of Sales on UK sales strategy, operating standards, reporting and initiatives that improve customer penetration and commercial performance.

Skills

Sales leadership

New business development

Account management

Negotiation

Forecasting

Job description

As Regional Head of Sales, you will lead the regional field sales force for Dawsongroup Vans, maximising sales, revenue and profitability while developing both new and existing business. This is a senior commercial leadership role for someone who can motivate a sales team, improve performance and help shape the wider UK sales strategy.

• Provide effective day-to-day leadership, management and motivation across the regional field sales force, creating a high-performing and accountable sales environment.
• Take ownership of monthly, quarterly and annual sales targets, driving activity, productivity, revenue and profitability in line with forecasts.
• Support new business activity through proposals, presentations and customer meetings, helping the team identify and convert new opportunities.
• Understand where business is won and lost, using accurate reporting and market insight to identify opportunities and provide meaningful information to the Head of Sales.
• Work with the Head of Sales on UK sales strategy, operating standards, reporting and initiatives that improve customer penetration and commercial performance.

About You

You will bring strong sales leadership experience, with a proven ability to develop new business, grow existing accounts and achieve measurable commercial results. Just as importantly, you will be a confident people leader who can develop talent, build relationships and create the focus needed to deliver ambitious targets.

• Experience leading new business and account development teams, with a strong understanding of sales performance and commercial growth.
• Strong motivational and leadership skills, with the ability to coach team members, support career development and encourage high standards.
• Advanced negotiation and relationship-building skills, with the confidence to influence customers, colleagues and senior stakeholders.
• A structured and analytical approach, able to produce clear reports, proposals and customer information that support effective commercial decisions.
• Self-motivated, enterprising and resilient, with the ability to manage multiple demands, meet deadlines and perform effectively under pressure.

You do not need to meet every requirement to be considered. If you can demonstrate transferable skills, commercial judgement and the confidence to lead and develop people, we would encourage you to apply.

About Us

Dawsongroup is a leading asset rental and leasing business with a long-standing presence in the UK and international markets, having been in business since 1935 and operating in asset rentals since 1974. Dawsongroup Vans is part of a wider organisation focused on solving customer challenges, building long-term relationships and providing Smarter Asset Strategy for stability and growth.

• A business built around strong customer relationships and practical commercial solutions across a broad range of asset rental and leasing markets.
• A people-focused culture built around values including Grow together, Own your Actions, Work Smarter, Think bigger and Harbour Humility.
• A commitment to managing the business with integrity, maintaining full legal compliance and continually improving the value delivered to customers.
• A culture that encourages colleagues to share best practice, develop new ideas and contribute to the continued growth of the business.
• A commitment to providing safe, fulfilling and rewarding careers while actively considering environmental and community impact.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

About Your Future

This is an opportunity to make a visible contribution to the continued growth of Dawsongroup Vans while developing your own leadership career within a wider organisation. You will have the opportunity to influence sales performance, develop people and build your commercial impact while accessing a range of benefits and development opportunities.

• Internal progression pathways across national and worldwide opportunities, giving you scope to develop your career within Dawsongroup.
• Funded training and development to support your continued professional and leadership growth.
• 2x Life assurance scheme, wellbeing and mental health support, plus seasonal gifts and long-term incentives.
• 24 days standard leave allowance + plus Birthday + plus Bank Holidays + up to 10 days extra (time served and purchase scheme)
• Cycle to work schemes and a wider benefits package designed to support your wellbeing, development and longer-term career with Dawsongroup.

Our people are our greatest asset, and we want you to have the opportunity to make a genuine impact, develop your career and grow with Dawsongroup Vans. If you are ready to lead from the front, develop people and help shape the future of regional sales, we would like to hear from you.

The company

Dawsongroup is a leading provider of asset rental, leasing, and management solutions across the UK, Europe, and beyond, offering a diverse portfolio from temperature control and transport to materials handling, specialist vehicles, and modular buildings. At the heart of its approach is the Smarter Asset Strategy, enabling businesses to access and optimise assets without the financial risks of ownership, supporting scalability, efficiency, and financial control.

With deep industry expertise, operational excellence, and a focus on innovation, Dawsongroup helps customers boost productivity, resilience, and sustainability to stay competitive in a changing marketplace.

"What I enjoy most about my role is the variety that each day brings and the chance to work collaboratively with such a supportive and knowledgeable team. We work well together, always willing to help one another, and it's rewarding to be part of a team that is focused on delivering great results while maintaining a positive and enjoyable working environment."

"Since joining Dawsongroup in 2008, I've progressed from Trainee Fleet Quality Controller to Area Sales Manager. The business has continually invested in my development, opening doors to new opportunities and challenges. It's a company where hard work is recognised and career progression is genuinely achievable."

• Head of Commercial Operations – EMC

"One of the things I value most about working at Dawsongroup is the opportunity to learn, grow and make a real difference. I've been trusted with new challenges, improvement projects and initiatives that benefit colleagues and customers. It's a rewarding environment that encourages innovation, ownership and long-term career development."