Regional Development Manager - Midlands, Eye Health Advocacy Team

SCOPE OPHTHALMICS LTD; Crawley; Remote; GBP 45,000 - 60,000; Full time

Job summary

A leading healthcare provider is seeking a Regional Development Manager to drive advocacy in Eye Health. The role involves engaging with healthcare professionals in hospitals across the Midlands, achieving business objectives, and maintaining market intelligence. Candidates should have significant hospital sales experience and a relevant degree. The position requires extensive UK travel and proficiency in Microsoft Office.

Benefits

Performance-related bonus

24 days annual leave

Healthcare allowance

Pension contributions

Company sick pay scheme

Further education policy

Professional membership support

Qualifications

• At least 3 years of relevant hospital sales experience.
• A strong history of high performance against objectives.
• Flexibility to travel extensively throughout the UK.

Responsibilities

• Implement strategic and tactical business plans.
• Conduct sales calls and presentations to healthcare professionals.
• Develop relationships with Key Opinion Leaders.

Skills

Hospital sales experience

Strong communication skills

Team collaboration

Time management

Education

3rd level qualification, preferably in science

Tools

Microsoft Office

Job description

We are Hiring!

We have an exciting new opportunity at Scope Eyecare & Healthcare for aRegional Development Manager - Midlands in our Eye Health Advocacy team! This is a UK field-based role.

We are looking for people who can connect their own personal vision and values into some of what we do at Scope.

Our vision as a company is to constantly exceed the expectations of our healthcare partners, our patients and our people by bringing together the extraordinary.

The Compensation & Benefits for this role include (but not limited to);

• Performance related bonus
• 24 days annual leave (pro rata).
• Healthcare allowance beginning post probation and increasing at 2 and 5 years service.
• Pension contributions through Zurich beginning post probation and increasing at 2, 5 and 8 years service.
• Company sick pay scheme
• Further Education policy
• Professional Membership

Regional Development Manager - Midlands

As a Regional Development Manager (RDM) in the Eye Health Advocacy team you will be responsible for implementing both strategic and tactical business plans within your territory, whilst also taking an enthusiastic lead in establishing and accelerating the future growth of Optase Life and ocular supplement ranges in your region.

The majority of your time will be spent in Ophthalmology Departments, targeting consultants and their multidisciplinary teams. There will also be activity in relevant Dermatology departments. The objective of your role will be to create advocacy among those customers with the aim of incorporating Optase Life and Actase into their treatment regimes. This role also involves targeting select Aesthetic and Private ophthalmology customers as well as supporting our Classroom to Clinic education programme.

This role involves the delivery of marketing and business objectives, maximising the return on resources employed, and operating within the defined practices, ethics, standards, and processes of Scope.

You will work with some direction and supervision by management, but post-holders should be able to plan and implement your own activities with limited assistance. You are competent in the variety of activities within the role and may have limited involvement in project work. You will also have a complete understanding of the Scope Product Portfolio to work with customers consistently and confidently.

This role reports to the National Sales Manager – Eye Health Advocacy Team.

Key Responsibilities

Delivery of Business & Marketing Objectives

• Responsible for the delivery of pre-set objectives on sales, activity and other metrics as defined by Scope.

Product Promotion & Sales

• To conduct sales calls with customers in specialised departments in hospitals and other health care institutions.
• To conduct sales presentations to customers in a range of formats.
• To focus all activities and promotional spend on target customers as defined by Scope.
• To develop and maintain good selling skills using the company adopted model, and to use these skills to maximise usage of Scope promoted products.
• To use promotional materials in an appropriate fashion to support the selling messages for Scope as set out in marketing plans.
• To always represent Scope in a professional manner in line with the company standards.
• To address day-to-day issues such as establishing the cost-effectiveness of a meeting, face to face or virtual, without the need for guidance.

Team working

• To liaise effectively with Scope colleagues to maximise commercial effectiveness.
• To liaise effectively with relevant third-party stakeholders to maximise commercial effectiveness. This will involve joint action planning on a regular basis.
• To proactively seek to share best practice with colleagues both in the same area team, and nationally if appropriate, and to implement best practice on own territory.
• To liaise with all Scope employees in the same helpful and constructive manner as appropriate.
• To take the lead on the above activities if working in partnership with colleagues as needed.

Business Planning & Time Management

• Production of a territory action plan on an annual basis whilst receiving some guidance and direction from line manager and colleagues.
• To manage promotional budget effectively, and to maximise the return on investment by ensuring value for money.
• To respond to requests from both customers, and Scope employees promptly.
• To effectively plan activities in advance, and to supply field visit information to the line manager.
• To monitor promotional budget spend accurately, and to update the line manager at an agreed frequency.
• To always monitor performance versus objectives, and to update the line manager at an agreed frequency.
• To take the lead on the above activities when working with colleagues.
• To manage own time effectively and manage deadlines as appropriate without the need for management support.
• To conduct monthly analysis of sales and activity for the territory, including the interrogation of the CRM system to plan effectively.

Product & Market Knowledge

• Maintain and develop strong product and therapy area knowledge, for all Scope promoted products and competitors at all times as well as having a detailed understanding of the marketing strategy for those promoted products.

Customer & Account Focus

• To have a good understanding of the account strategy to be adopted in each account.
• To have an input to the account planning process, and to then tailor all account plans in line with the account strategy adopted for each account.
• Takes personal responsibility for the development of a number of Key Opinion Leaders (KOLs).
• Developing new relationships for Scope in relevant therapy areas that can lead to long term advocacy of the Scope brands and services.
• Partnering with KOL’s and specialists in these areas to develop relationships where we can collaborate together to support each other’s goals and the needs of the patients.
• Working with KOL’s to grow their customer base and their service offering.

Market Intelligence

• Maintain an in-depth knowledge of the target markets. This would include knowledge of the names and positions of all the key individuals, a detailed knowledge of the NHS environment.
• To monitor the activities of competitors on territory and feedback on these to the line manager and marketing department on a regular basis.
• To monitor changes in NHS structure, personnel, and policy and to feedback on these to the line manager and head office as appropriate.

Self-Development

• To proactively seek feedback from customers, colleagues and management on personal performance, and to act on development areas highlighted by their response.
• To construct a personal development plan with significant guidance from line manager and to take personal accountability for implementing this plan.
• To continuously seek to improve personal skills, knowledge and competencies in order to improve performance.
• To take part in all company training activities, and to continuously strive to excel.
• To take part in “shadow visits” to show new recruits how a role is performed.
• To proactively identify personal development needs or areas for improvement in performance and to approach line manager for support.

Administration & IT Skills

• Maintains the CRM System in a timely and accurate fashion to provide detailed information on account and customer activities and insights.
• Understands and uses all Company systems and business processes effectively.
• To maintain all company equipment in a good state at all times.
• To complete all company administration in a timely and accurate fashion.

Qualifications

• The jobholder will have a 3rd level qualification. Science degree would be beneficial.

Specific Knowledge, Skills and Experience

• The jobholder will be an experienced hospital representative with at least 3 years relevant experience.
  
• Importantly, this individual will have delivered a consistently high performance in this period both in terms of objectives and competencies.
• The jobholder will require a full driving licence and should ideally be an experienced and highly competent user of the Microsoft Office software packages.
• This is a Regional role traveling extensively around the UK, the jobholder must have the flexibility and desire for this regular travel.