Regional Account Manager

BMS Performance Ltd.; Manchester; Hybrid; GBP 40,000 - 42,000; Full time

Benefits offered by this job

Hybrid company car

Job summary

BMS Performance Ltd. is expanding its regional sales team and seeking a Regional Account Manager to cover the North & Midlands. You will manage a portfolio of independent retailers and multi-site groups, developing strategic plans to grow sales and improve stock performance.

The role is predominantly field-based with a hybrid working model and requires a proactive, analytical approach, strong relationship skills, and a full UK driving licence. A market-leading motorcycle product portfolio awaits.

Qualifications

• Proven experience in field sales or regional account management.
• Track record of managing large accounts including multi-site customers.
• Retail sector experience with seasonal trading patterns and promotions.
• Ability to build and execute structured account development plans.
• Strong relationship-building, negotiation and influencing skills.

Responsibilities

• Regional account management: Own and develop relationships across retailers and regional groups, from one- or two-site businesses to chains with ~15 locations.
• Strategic account growth: Build structured account plans to increase sales and revenue across the region.
• Seasonal selling: Plan for seasonal demand and ensure products are available at the right time.
• Range planning and stock management: Advise on product selection, ranging, stock availability and replenishment.
• Stock pull-through: Improve sell-through, manage stock and reduce slow-moving inventory.
• Retail marketing strategies: Collaborate on promotions and local marketing to drive demand.
• Commercial performance: Review account performance, identify gaps and opportunities with data-driven insights.
• Relationship development: Build strong relationships with key decision-makers across businesses.
• Territory management: Plan and prioritise time across the North and Midlands for growth.

Skills

Field sales

Regional account management

Territory management

Relationship building

Negotiation

Analytical

Driving licence

Job description

Hybrid Company Car

Remote, field based role covering the North & Midlands.

Take your sales career up a gear in the motorcycle industry.

Regional Account Manager

North & Midlands | £40,000-£42,000 basic + £10,000-£20,000 commission

Hybrid Company Car

Remote, field based role covering the North & Midlands.

Take your sales career up a gear in the motorcycle industry.

Are you an experienced sales professional who knows how to grow regional accounts, build long-term retail partnerships and drive commercial performance? Do you enjoy working closely with customers to understand their business, identify opportunities and develop strategies that deliver measurable results?

This is an exciting opportunity to join a market-leading business within the motorcycle industry, representing a well-established product portfolio in a sector that combines specialist knowledge, passionate customers and a genuine enthusiasm for the products.

Covering the North and Midlands, you'll take ownership of a regional portfolio of independent motorcycle retailers and multi-site groups. Your customers will range from smaller independent garages and retailers operating one or two sites through to established regional chains with approximately 15 locations.

You'll act as a trusted commercial partner, helping customers maximise sales, improve stock performance and grow their businesses through effective account management and strategic sales planning.

The Role

This is a predominantly account management-focused position, ideal for someone who understands that successful sales go beyond regular customer visits. You'll build relationships at multiple levels, understand each retailer's commercial objectives and work collaboratively to identify opportunities for sustainable growth.

Managing a varied customer base across the North and Midlands, you'll adapt your approach to suit each account, whether you're working directly with an independent retailer or developing a broader commercial strategy with a multi-site chain.

Your responsibilities will include:

• Regional account management: Own and develop relationships across a portfolio of independent retailers and regional retail groups, ranging from one- or two-site businesses to chains with approximately 15 locations.
• Strategic account growth: Build structured account plans that identify opportunities to increase sales, improve customer performance and grow revenue across the region.
• Seasonal selling: Work with retailers to plan for seasonal demand, anticipate market trends and ensure the right products are available at the right time.
• Range planning and stock management: Help customers make informed decisions around product selection, ranging, stock availability and replenishment to maximise sales potential.
• Stock pull-through: Understand what drives sales at retail level and work with customers to improve product sell-through, manage stock effectively and reduce the risk of slow-moving inventory.
• Retail marketing strategies: Collaborate with customers on promotional activity, local marketing initiatives and sales campaigns that generate demand and support commercial objectives.
• Commercial performance: Review account performance, identify gaps and opportunities, and use sales data and customer insight to make informed recommendations.
• Relationship development: Build strong relationships with key decision-makers, influencing commercial decisions and strengthening long-term customer loyalty.
• Territory management: Plan and prioritise your time effectively across the North and Midlands, balancing regular account development with strategic customer meetings and opportunities for further growth.

What We're Looking For

We're looking for a seasoned sales professional who can confidently manage a regional customer base and engage retailers in meaningful commercial conversations.

You’ll understand how retail businesses operate and be comfortable discussing not just products, but the wider factors that influence profitability, stock performance and sales growth.

Ideally, you’ll bring:

• Proven experience in a field sales, regional account management or territory management role.
• A strong track record of managing and developing larger accounts, ideally including regional retail chains or multi-site customers.
• Retail sector experience, with an understanding of seasonal trading patterns, product ranges, stock planning and promotional activity.
• The ability to build and execute structured account development plans.
• Commercial awareness and confidence discussing sales performance, product mix, stock movement and growth opportunities.
• Experience working collaboratively with customers on marketing initiatives and strategies to drive demand.
• Strong relationship-building, negotiation and influencing skills, including the ability to engage stakeholders across businesses of different sizes.
• A proactive, organised and analytical approach to managing a regional territory.
• A full UK driving licence and the flexibility to travel regularly throughout the North and Midlands.

A genuine interest in motorcycles would be a significant advantage. You’ll be working in a specialist industry where product knowledge and an appreciation of the market can help you build credibility and stronger customer relationships.

What's On Offer?

• £40,000-£42,000 basic salary
• £10,000-£20,000 commission potential
• Hybrid company car
• The opportunity to represent a market-leading business in the motorcycle sector.