Recruitment Marketing Lead — Hybrid, Build Brand & Talent

Partou UK; Denton; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Partou UK is seeking a Recruitment Marketing Executive to shape our employer brand and drive attraction strategies across regions. The role blends paid media oversight, content creation and candidate experience improvements, working closely with Talent Acquisition and stakeholders to fill hard-to-fill roles.

Join a leading childcare provider and help us attract diverse, mission-driven talent across England. This hybrid position offers impactful work in a supportive, growth-focused environment.

Qualifications

• Experience in recruitment marketing, employer branding, digital marketing or related role.
• Experience planning and delivering multi-channel campaigns with data-driven optimization.
• Strong copywriting and content creation, adapting tone for audiences.
• Confident with paid media budgets, agencies and digital platforms.
• Ability to interpret performance data and provide insights.
• Excellent organization and project management with competing priorities.
• Collaborative stakeholder management and results-focused approach.
• Understanding of recruitment lifecycle and candidate attraction.
• Experience with ATS, recruitment analytics, social media management.
• Knowledge of SEO, digital analytics and campaign optimization.
• Experience testing new attraction channels, automation or AI marketing.

Responsibilities

• Develop and deliver recruitment marketing plans aligned to hiring priorities.
• Partner with Talent Acquisition to translate vacancy challenges into attraction activity.
• Evaluate channels and performance; adjust strategies accordingly.
• Pilot new methods and technologies to broaden reach and quality.
• Support local and regional recruitment activity and events.
• Oversee paid media across recruitment channels with budget tracking.
• Create engaging, values-led content for campaigns and channels.
• Maintain a forward content plan aligned to demand and brand standards.
• Ensure content is inclusive, accurate, and accessible.

Skills

Recruitment marketing

Multi-channel campaigns

Copywriting

Paid media

Data insights

Project management

Stakeholder management

Recruitment lifecycle

ATS & analytics

SEO & analytics

Automation & AI marketing

Job description

Partou UK is seeking a Recruitment Marketing Executive to shape our employer brand and drive attraction strategies across regions. The role blends paid media oversight, content creation and candidate experience improvements, working closely with Talent Acquisition and stakeholders to fill hard-to-fill roles.

Join a leading childcare provider and help us attract diverse, mission-driven talent across England. This hybrid position offers impactful work in a supportive, growth-focused environment.