Recruitment Marketing Executive

Partou UK

Denton

Hybrid

GBP 32,000 - 52,000

Full time

4 days ago

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Job summary

Partou UK is seeking a Recruitment Marketing Executive to shape our employer brand and drive attraction strategies across regions. The role blends paid media oversight, content creation and candidate experience improvements, working closely with Talent Acquisition and stakeholders to fill hard-to-fill roles.

Join a leading childcare provider and help us attract diverse, mission-driven talent across England. This hybrid position offers impactful work in a supportive, growth-focused environment.

Qualifications

Experience in recruitment marketing, employer branding, digital marketing or related role.
Experience planning and delivering multi-channel campaigns with data-driven optimization.
Strong copywriting and content creation, adapting tone for audiences.
Confident with paid media budgets, agencies and digital platforms.
Ability to interpret performance data and provide insights.
Excellent organization and project management with competing priorities.
Collaborative stakeholder management and results-focused approach.
Understanding of recruitment lifecycle and candidate attraction.
Experience with ATS, recruitment analytics, social media management.
Knowledge of SEO, digital analytics and campaign optimization.
Experience testing new attraction channels, automation or AI marketing.

Responsibilities

Develop and deliver recruitment marketing plans aligned to hiring priorities.
Partner with Talent Acquisition to translate vacancy challenges into attraction activity.
Evaluate channels and performance; adjust strategies accordingly.
Pilot new methods and technologies to broaden reach and quality.
Support local and regional recruitment activity and events.
Oversee paid media across recruitment channels with budget tracking.
Create engaging, values-led content for campaigns and channels.
Maintain a forward content plan aligned to demand and brand standards.
Ensure content is inclusive, accurate, and accessible.

Skills

Recruitment marketing

Multi-channel campaigns

Copywriting

Paid media

Data insights

Project management

Stakeholder management

Recruitment lifecycle

ATS & analytics

SEO & analytics

Automation & AI marketing

Job description

Hybrid (M34) Permanent

A Bit About Us At Partou, we believe every child should feel free to be themselves.

Our nurseries are safe, joyful spaces where children can grow, play and discover, supported by teams who care deeply about what they do.We are one of the largest childcare providers in the UK. As we grow, so does our ambition to build an inclusive, high-quality childcare experience and a compelling place to build a career.

Why This Role Is Important to Us Finding the right people, and helping them see why Partou is the place for them, is critical to the success of our nurseries.

The Recruitment Marketing Executive will turn recruitment priorities into targeted, measurable attraction activity while protecting and strengthening our employer brand.

The role combines oversight of paid media with content creation, reporting, employer reputation management, candidate journey improvement and the exploration of new attraction approaches.

It will work closely with Talent Acquisition and wider stakeholders to improve outcomes for hard-to-fill and business-critical roles.

What You’ll Be Doing Recruitment Marketing and Attraction

Develop and deliver recruitment marketing plans and campaigns aligned to hiring priorities, key regions and hard-to-fill roles.
Partner with the Talent Acquisition team to understand vacancy challenges and translate these into targeted attraction activity.
Evaluate current attraction channels, audience performance and conversion, recommending where activity should be strengthened, stopped or tested.
Research and pilot new attraction methods, channels, partnerships and technologies that broaden reach and improve candidate quality.
Support local and regional recruitment activity, including events, targeted campaigns and priority vacancy interventions.

Paid Media Oversight

Oversee paid media activity across appropriate recruitment channels, including campaign planning, audience targeting, budget tracking and optimisation.
Work with agencies, advertising partners and platform providers to ensure activity is timely, effective and aligned to recruitment priorities.
Monitor cost, reach, applications, quality and conversion to assess return on investment and recommend changes.
Maintain clear governance of paid media activity, ensuring spend decisions are supported by evidence and business need.
Ensure prompt and accurate reporting to stakeholders.

Content Creation and Delivery

Create and deliver engaging, values led recruitment content for campaigns, careers channels, social media, blogs, email and internal communications.
Develop employee stories, role profiles, campaign assets, toolkits and templates that help vacancies stand out and bring the Partou experience to life.
Maintain a forward content plan that responds to recruitment priorities, seasonal demand and wider Talent activity.
Ensure all candidate facing content is accurate, inclusive, accessible and aligned to Partou tone of voice and brand standards.

Employer Brand and Reputation Management

Help shape, protect and consistently apply Partou employer brand and employee value proposition across candidate touchpoints.
Monitor employer reputation across Glassdoor, Indeed and other relevant platforms, identifying themes, risks and opportunities.
Coordinate appropriate responses and improvement actions with relevant stakeholders, maintaining professional and consistent messaging.
Tack reputation trends and use feedback to inform content, attraction activity and candidate experience improvements.

Data, Reporting and Insight

Produce clear regular reporting on paid media, attraction sources, campaign performance, candidate conversion and recruitment marketing return on investment.
Track attraction performance against hard-to-fill and priority roles, highlighting gaps and recommending targeted action.
Use recruitment funnel data, campaign insight, candidate feedback and market information to identify trends and opportunities.
Turn data into practical recommendations for the Talent Acquisition team and senior stakeholders, rather than reporting activity alone.

Candidate Journey and Experience

Monitor the candidate journey from awareness and application through to interview, offer and onboarding, in partnership with Talent Acquisition.
Identify drop off points, communication gaps and barriers that affect candidate engagement or conversion.
Review candidate facing communications and touchpoints to ensure they are timely, clear, welcoming and consistent with the employer brand.
Use candidate feedback and recruitment data to support continuous improvement of the end-to-end experience.

Marketing and Communications Support

Provide practical marketing and communications support across the Talent team, including Talent Acquisition, Talent Development and Future Careers activity.
Support project launches, recruitment events, internal mobility, apprenticeship and early careers campaigns where required.
Work collaboratively with Brand, Marketing, Internal Communications, People and operational teams to align messages and maximise reach.
Maintain an organised campaign calendar, clear briefs and appropriate review and approval processes.

Maintain an organised campaign calendar, clear briefs and appropriate review and approval processes

What You’ll Bring Essential

Experience in recruitment marketing, employer branding, digital marketing, content marketing or a closely related role.
Experience planning and delivering multi-channel campaigns and using data to improve performance.
Strong copywriting and content creation skills, with the ability to adapt tone for different audiences and channels.
Confidence working with paid media, budgets, agencies, advertising partners or digital platforms.
Ability to interpret performance data and present clear insights and recommendations.
Strong organisation and project management skills, with the ability to manage competing priorities.
Collaborative stakeholder management and a practical, outcomes-focused approach.
Understanding of the recruitment lifecycle, candidate attraction and employer brand.
Experience with ATS, recruitment analytics, social media management or candidate experience tools.
Knowledge of SEO, digital analytics, reputation platforms and campaign optimisation.
Experience testing new attraction channels, automation or AI-enabled marketing approaches.

Why Partou?

Become a Partou team member and join a supportive, caring community where you can enjoy a fulfilling and rewarding career.

With access to world-class childcare research, resources, and expertise, we help you develop skills, and empower you to create a positive impact on the development of the next generation, as they lead us into a better future.

Learn more about working at Partou: www.partou.co.uk/careers Safer Recruitment: All applicants will undergo EnhancedDBS checks and thorough vetting.

This role is exempt from the Rehabilitation of Offenders Act 1975. Partou is proud be a part of the National Partnership in Early Learning and Childcare (NPELC)