Recruitment Advisor - Student

Sotalent; Greater London; On-site; GBP 28,000 - 44,000; Full time

Job summary

Sotalent is seeking a Student Recruitment Advisor to be the first point of contact for prospective students across the UK and EU. You will assess inbound leads, guide eligible prospects through early admissions steps, and ensure a professional, helpful experience across channels.

This role requires strong communication, CRM proficiency (Zoho), and collaboration with Admissions and Marketing to meet enrolment targets while delivering high-quality customer service.

Qualifications

• Proven consultative selling approach.
• Excellent multi-channel communication skills.
• High focus on accuracy in lead qualification and records.

Responsibilities

• Qualify leads against entry criteria for UK and Europe.
• Engage prospects via phone, email, WhatsApp and video calls.
• Maintain accurate CRM records of interactions and outcomes.
• Understand prospects' goals to recommend suitable programmes.
• Manage lead pipeline to maximise conversions and support cross-selling.
• Collaborate with Admissions and Marketing for consistent messaging.

Skills

Sales Acumen

Communication Skills

Customer Service

Active Listening

Attention to Detail

Time Management

Goal Orientation

Resilience

Programme Knowledge

Collaboration

CRM experience

Microsoft Office

Tools

Zoho CRM

Microsoft Office

Job description

The Student Recruitment Advisor serves as the first point of contact for prospective students enquiring from the UK and EU regions. The primary responsibility of this role is to assess and qualify inbound leads against institutional entry criteria and guide eligible prospects through the early stages of the admissions journey.

This role requires strong communication, consultative sales, and customer service skills to ensure prospective students receive accurate guidance and a professional, positive experience throughout the recruitment process.

Key Responsibilities

• Qualify leads generated through digital marketing, outreach, and remarketing channels in line with institutional entry criteria for the UK and Europe regions.
• Engage and nurture prospective students via phone, email, WhatsApp, and virtual platforms, providing accurate information about programmes and study options.
• Maintain detailed and accurate records of all interactions in the CRM system, including contact details, enquiries, and outcomes.
• Understand prospects’ academic backgrounds and career goals to recommend the most suitable programmes across the education portfolio.
• Manage the lead pipeline effectively to maximise conversion opportunities, including cross-selling where appropriate.
• Collaborate closely with Admissions and Marketing teams to ensure consistent messaging and a smooth handover of qualified leads.
• Provide feedback on lead quality and marketing campaign performance to support continuous improvement in conversion rates.
• Participate in training and development sessions to strengthen programme knowledge and sales effectiveness.
• Present programme features and benefits clearly, including academic quality, industry relevance, and experiential learning opportunities.
• Maintain ongoing communication with prospects to keep them engaged throughout the admissions process.
• Support special projects and initiatives related to student recruitment and enrolment management as required.

Essential Skills and Experience

• Sales Acumen: Ability to identify prospective students’ needs and recommend suitable programmes using consultative selling techniques.
• Communication Skills: Confident communicator across multiple channels including phone, email, virtual platforms, and written correspondence.
• Customer Service Orientation: Proven ability to deliver a high-quality, student-focused experience.
• Active Listening: Ability to understand individual needs and respond with tailored guidance and solutions.
• Attention to Detail: Accurate assessment of lead eligibility against programme and visa requirements.
• Time Management: Strong organisational skills with the ability to prioritise tasks and manage follow-ups effectively.
• Goal Orientation: Motivated to meet or exceed recruitment targets while maintaining a student-first approach.
• Resilience: Comfortable handling objections and rejection while maintaining momentum and motivation.
• Programme Knowledge: Ability to maintain up-to-date knowledge of programme offerings, admissions requirements, and career outcomes.
• Collaboration: Strong team player who works effectively with marketing, admissions, and operational teams.
• Technical Skills: Experience using CRM systems (e.g. Zoho CRM) and standard Microsoft Office tools.

Key Performance Indicators (KPIs)

• Lead qualification accuracy and conversion rates
• Response and follow-up turnaround times
• CRM data quality and process adherence
• Continuous improvement of recruitment and cross-brand processes
• Achievement of monthly and quarterly enrolment targets

Additional Information

The Student Recruitment Advisor is expected to demonstrate a commitment to:

• Organisational values, policies, and equal opportunities principles
• Social, economic, and environmental responsibility, including minimising environmental impact
• Health and safety standards to ensure a safe and secure environment for staff, students, and visitors

This job description is not exhaustive and responsibilities may evolve in line with organisational needs.