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FINANCE & BUSINESS ACADEMY LIMITED; Woodley; On-site; GBP 42,000 - 65,000; Full time

Job summary

Finance & Business Academy Limited is seeking a Marketing Manager to plan, develop and manage the Company’s marketing activities, with a focus on higher education student recruitment and education services.

The successful candidate will develop and implement marketing strategies and promotional campaigns, undertake market and competitor research, analyse marketing and recruitment performance, and identify opportunities to increase engagement and support the Company’s commercial objectives.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in higher education student recruitment is a plus.
• Strong analytical and communication skills.

Responsibilities

• Plan, develop and manage the Company's marketing activities.
• Coordinate digital and offline marketing campaigns.
• Analyse marketing and recruitment performance and identify opportunities to improve engagement.
• Maintain brand consistency and develop promotional activities.
• Collaborate with admissions, partnerships and business development teams.

Skills

Marketing strategy

Digital marketing

Lead generation

Brand management

Market research

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO/SEM Tools

CRM systems

Job description

Finance & Business Academy Limited is seeking a Marketing Manager to plan, develop and manage the Company's marketing activities, with a particular focus on higher education student recruitment and education services.

The successful candidate will develop and implement marketing strategies and promotional campaigns, undertake market and competitor research, analyse marketing and recruitment performance, identify opportunities to increase engagement and support the Company's commercial objectives.

The role will include planning and coordinating digital and offline marketing campaigns, monitoring campaign performance and lead generation, maintaining brand consistency, developing promotional activities, analysing market trends and preparing reports and recommendations for senior management.

The Marketing Manager will work closely with the Director of Operations, admissions, partnerships and business development teams and will maintain professional relationships with education partners and other relevant stakeholders.