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HR GO Recruitment; Widnes; On-site; GBP 50,000 - 75,000; Full time

Job summary

Liverpool Football Club and Athletic Grounds Limited is seeking an experienced UK & IRL Marketing Manager to lead and deliver the marketing strategy across the UK and Ireland. This role focuses on a strong digital and e-commerce background to drive brand awareness, traffic, and online sales in the renewable energy sector.

The role requires a minimum of 3 years in digital marketing or e-commerce, with a proven ROI track record and familiarity with Google Analytics, SEO, PPC, and CRM systems.

Qualifications

• Minimum 3 years' experience in a digital marketing or e-commerce role.
• Proven track record of increasing website traffic, online conversions, and ROI.
• Strong knowledge of Google Analytics, SEO, PPC, CRM systems, and conversion rate optimisation.

Responsibilities

• Develop and implement digital marketing and e-commerce strategies to increase traffic, leads, and conversions.
• Manage SEO, PPC, email marketing, and CRM campaigns in partnership with external agencies.
• Analyse marketing performance using Google Analytics and other reporting tools, providing monthly KPI reports.
• Optimise customer journeys, landing pages, and online sales funnels to maximise conversion rates.
• Lead product marketing campaigns and ensure consistent brand messaging across the UK and Ireland.
• Work closely with sales and operations teams to align marketing activity with business objectives.

Skills

Digital Marketing

E-commerce

Google Analytics

SEO

PPC

CRM systems

CRO

Job description

Hours: Full-time, Monday to Thursday 8:00am-5:00pm, Friday 8:00am-4:00pm

The Role

Our client is seeking an experienced UK & IRL Marketing Manager to lead and deliver the marketing strategy across the UK and Ireland. This is an exciting opportunity for a commercially focused marketing professional with a strong digital and e-commerce background to drive brand awareness, increase website traffic, and improve online sales performance within the growing renewable energy sector.

Key Responsibilities

• Develop and implement digital marketing and e-commerce strategies to increase traffic, leads, and conversions.
• Manage SEO, PPC, email marketing, and CRM campaigns in partnership with external agencies.
• Analyse marketing performance using Google Analytics and other reporting tools, providing monthly KPI reports.
• Optimise customer journeys, landing pages, and online sales funnels to maximise conversion rates.
• Lead product marketing campaigns and ensure consistent brand messaging across the UK and Ireland.
• Work closely with sales and operations teams to align marketing activity with business objectives.

Requirements

• Minimum 3 years' experience in a digital marketing or e-commerce role.
• Proven track record of increasing website traffic, online conversions, and ROI.
• Strong knowledge of Google Analytics, SEO, PPC, CRM systems, and conversion rate optimisation.
• Excellent analytical, organisational, and communication skills.
• Experience within the solar, renewable energy, or electrical distribution sector would be highly advantageous.

(with travel to Ireland as required).

Liverpool Football Club and Athletic Grounds Limited