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DFS Trading Ltd; Plymouth; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Discounts across the Group

Maternity pay and health benefits

Employee assistance programme (EAP)

Private health check & flu vaccines

Cycle to work and Sharesave

Job summary

Sofology is seeking a Deputy Store Manager to coach and motivate Sofologists in-store, delivering an unrivalled customer experience. You’ll lead daily meetings, maintain merchandising standards, and work with the Store Manager to create an inviting shopping environment.

You’ll also drive personal development, assess performance, and share product knowledge to uplift the team. Great leadership and customer focus are essential.

Qualifications

• Experience leading and coaching retail teams.
• Proven ability to motivate staff to deliver top customer service.
• Strong communication and action-orientation in a store environment.

Responsibilities

• Lead and motivate the team through daily morning meetings.
• Maintain shop standards and merchandising guidelines to roll out the red carpet for customers.
• Collaborate with Store Manager to create an engaging shopping environment.
• Support ongoing personal development with clear, achievable goals.
• Assess performance and identify training needs through observation.
• Share product knowledge and train the team on best practices.

Skills

Leadership

Coaching

Team motivation

Inspiring others

Customer experience

Job description

A day in the life of…

Sofology is way more than just a sofa… The sofa sits at the heart of the home, and we know how much that means to our customers. Choosing the perfect sofa is a big decision and that's why as a Deputy Store Manager you will help coach and motivate our Sofologists in store to help them deliver an unrivalled customer experience.

So whether it’s about style, comfort, or everything in between, with your exceptional coaching skills and inspiring your team through your passion, there’ll be no ifs or buts when it comes to your Sofologists rolling out the red carpet, every single time.

A Deputy Store Manager, you’ll spend your time doing so much more than selling! Here are just a few of the things you’ll be getting up to:

Leading and motivating your team through daily morning meetings

Ensuring our value, roll out the red carpet, is maintained at all times by keeping the store merchandised according to guidelines

Working alongside the Store Manager to create an environment where our Sofologists want to be and our customers want to shop

Supporting on-going personal development through setting clear and achievable goals

Assessing individual performance through observation thus enabling the identification of training and development needs

Utilising your continued knowledge of products to support your other team members, always sharing best practice and training the team

Leading the team in the Store Manager’s absence

In an ideal world…

You don’t need to have furniture experience because let's be honest, leadership isn't about knowing what type of cushion interiors make a sofa comfy! We are looking for someone who completely thrives when leading a team, resulting in high performance, holds those exciting morning meetings that kickstart the day the right way, and who will really care about nurturing our Sofologists to help them be better, and do better.

We know that none of our customers are the same and that goes for our Sofologists too - there truly is a seat for everyone at Sofology!

Great basic salary with generous, uncapped team bonus

Plenty of opportunities to learn & grow.

30% discount across the Group, plus 15% for your friends and family

Access to discounts at 100’s of high street retailers.

Mental, physical and financial support (EAP)

Enhanced maternity & adoption pay

Spend up to £1,500 at Currys / PC World and spread the cost through Sofology.

Additional days off, whether it’s your wedding, birthday or even the arrival of your new furry friend

A contributory health scheme, flu vaccines, access to a Doctor and private health check

Income protection, bereavement and life assurance - you can count on us to be there when it matters

Okay, so the list just goes on, but here’s a few more…. Sharesave, volunteer days and a cycle to work scheme!

A little bit about Sofology…

We’re a fun place to be and we know our people are priceless. We’re proud of our Sofologists, who roll out the red carpet to each and every one of our customers, forever working together to be bold and ambitious.

We’re all about crafting an unrivalled sofa experience that leaves our customers and Sofologists in awe. We wholeheartedly embody our values, infusing them in every aspect of our work.

Roll Out The Red Carpet-

From browsing to buying and beyond, we always ensure a Very Important Customer experience - no ifs, no buts.

Be yourself and feel at home. We know that different backgrounds and experiences make us stronger.

Bold By Design- We're a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more.

We're committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail. We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you.