Retail Sales Consultant, Hertford

Sofa Club; Watford; On-site; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Annual leave 28 days

Health Insurance

Cycle to Work

Life Assurance

Employee Assistance Programme

Friends & Family Discount

Electric Car Scheme

Salary Sacrifice Pension

Quarterly Bonus

Job summary

Sofa Club is seeking a warm, energetic Sofa Host to join our showroom team. You’ll guide customers through styling choices, create a memorable in-store experience, and help bring our bold, design-led brand to life on the floor.

Based in the UK, with Edinburgh/Cardiff openings and a competitive base salary plus commission, this hands-on role rewards energy, creativity, and a knack for turning enquiries into confident purchases.

Qualifications

• Experience in sales or retail environments preferred.
• Ability to build genuine connections with customers.
• Strong communication and listening skills.
• Comfort with using technology to enhance the showroom experience.

Responsibilities

• Deliver warm, confident welcomes and expert guidance on styles and configurations.
• Lead personalised conversations to make sofa shopping effortless and enjoyable.
• Represent Sofa Club brand through styling knowledge and customer-centric service.
• Maintain showroom standards and ensure accuracy of product information and pricing.
• Support in-store activations and contribute to community engagement.
• Navigate omni-channel tools to create seamless customer journeys from quote to order.

Skills

Sales experience

Customer service

Communication

Styling eye

Tools

Zendesk

Job description

Role Overview

£30'000 basic + commission

As a Sofa Host at Sofa Club, you bring our brand to life on the showroom floor, helping create a space that feels like a destination, not just a store. In this role, you play a key part in delivering both performance and experience, ensuring every customer journey is effortless, inspiring, and memorable. You take the stress out of sofa shopping, guiding customers with confidence and ease while creating genuine connections. You go beyond selling, styling, storytelling, and curating an experience that feels more like fashion than furniture. You help set the tone in the showroom, maintaining a space that reflects our bold, design-led brand. From supporting in-store activations to engaging with the local community, you contribute to building excitement around our brand as we launch our brand-new Edinburgh and Cardiff showrooms. You live our values every day: Change the Game by challenging traditional retail, The Power of Us by working together as one team, Own It in every interaction, and Keep It Simple by delivering a seamless customer experience. This is a hands-on role where customer connection meets creativity, bringing energy, style, and impact to every moment on the showroom floor.

Key Responsibilities

In-Store Experience

• Create an immediate impact with a warm, confident welcome that sets the tone for a standout, style-led showroom experience.
• Lead personalised, consultative conversations that make sofa shopping feel effortless, inspiring, and enjoyable.
• Bring the Sofa Club brand to life by helping customers express their style and elevate their homes.
• Build genuine connections by understanding each customer’s lifestyle, aesthetic, and how they want their space to feel.
• Confidently guide customers through styles, fabrics, and configurations, curating options that feel considered, relevant, and design-led.
• Create confidence at every step, ensuring customers feel supported, excited, and certain in their decisions.
• Take ownership of the customer journey from first interaction through to order completion and beyond.
• Handle customer queries and challenges with professionalism, empathy, and a solutions-focused mindset.
• Use your product and styling knowledge to recommend solutions that feel tailored, effortless, and on-brand.

Sales & Commercial Performance

• Play your part in a high-performing team that wins together, contributing to a culture of shared success and accountability.
• Deliver against individual and showroom sales targets, helping drive strong commercial performance.
• Maximise opportunities by confidently recommending complementary products and protection options that enhance the customer’s home and experience.
• Maintain accuracy and attention to detail across all orders and customer interactions.
• Use omni-channel tools to create seamless customer journeys from quote to conversion.
• Embrace coaching, feedback, and continuous development to elevate your performance and impact.
• Confidently manage customer interactions through Book a Call, Zendesk, and finance follow-ups.
• Share ideas, insights, and best practices with the team to continuously raise the bar and Change the Game together.

Showroom Standards

• Take pride in delivering a showroom that always looks and feels exceptional.
• Maintain sofas and displays to the highest standards, ensuring every detail feels premium and style-led.
• Support visual merchandising to keep the showroom fresh, inspiring, and aligned with our fashion-first approach.
• Ensure all product information and pricing is accurate, clear, and up to date.
• Help create an environment that elevates the experience, from lighting and music to scent and overall atmosphere.
• Support day-to-day showroom operations and contribute to keeping everything running smoothly.

What We’re Looking For

We’re not about outdated, hard-sell retail tactics. We’re building a team of style-led individuals who think differently, move differently, and sell differently.

• Know how to connect with people naturally through real conversations, not scripts.
• Bring energy, personality, and confidence to every customer interaction.
• Have experience in sales or retail, but more importantly, know how to create experiences people remember.
• Have an eye for style, whether that comes from fashion, interiors, or simply instinctively knowing what looks right.
• Are self-driven but love being part of an ambitious, collaborative team.
• Aren’t afraid to roll your sleeves up and get hands-on when needed.
• Are comfortable using technology and systems to keep things running smoothly.
• Thrive in a fast-paced environment and enjoy busy showroom energy.
• Are available to work weekends and peak trading periods.

What You’ll Get

• Be part of one of the UK’s fastest-growing furniture brands.
• Opportunity to join our exciting new Edinburgh or Cardiff showroom teams.
• Competitive salary + commission structure.
• Supportive and ambitious team culture.
• Real opportunities for career progression as Sofa Club continues to grow.
• 28 days Annual Leave + Bank Holidays.
• Friends & Family Discount.
• Enhanced Family Leave.
• Life Assurance.
• Employee Assistance Programme.
• Health Insurance.
• Cycle to Work Scheme.
• Electric Car Scheme.
• Salary Sacrifice Pension Scheme.
• Quarterly Bonus Scheme.