Radio Branded Content Lead - Revenue & Innovation

Bauer Media Group; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

28 days holiday

Bauer Academy access

Enhanced parental leave

Flexible working

Job summary

Bauer Media Group in London is seeking a Commercial Programming Manager to drive branded content across Hits Radio Network and Greatest Hits Network. You will engage with Content Directors, Marketing, Production, and Creative Planning to deliver compelling audio campaigns.

You’ll drive excellence in ideas, processes, and revenue, acting as a Creative Ambassador and strengthening client relationships across HRN, GHR, and Partner stations. The role blends collaboration with creative leadership.

Qualifications

• Experience working in branded content at a media owner / agency.
• Good understanding of the audio branded content market.
• Experience presenting ideas to clients and leading creative sessions / brainstorms.
• A commercial, solutions-focused attitude with strong attention to detail.
• Able to make confident and well thought through decisions quickly.
• Able to build strong and effective relationships with a wide range of stakeholders.

Responsibilities

• Manage and host daily branded content brainstorm meetings with relevant commercial and content teams to discuss client briefs.
• Take the lead on briefs in the meeting, suggest ideas and support commercial colleagues.
• Provide a write up of the ideas discussed in the meeting alongside accurate media planning instructions.
• Work across all pitches and booked Hits Radio Network and Greatest Hits Network branded content campaigns.
• Managing client / category and talent conflict and always looking for ways to maximise branded content revenue.
• Develop strong and effective commercially-focused relationships with key stakeholders across the HRN, GHR and Partner stations.
• Act as a ‘Creative Ambassador’ and brand champion for HRN and GHR by driving radio brand-led pro-active opportunities across advertising.
• Be the ‘go-to’ person for commercial for HRN and GHR and support other team members with knowledge and expertise.
• Attend client and agency meetings as a platform and brand expert to sell in HRN / GHR creative solutions.

Skills

Branded content

Radio/Audio knowledge

Client presentations

Commercial thinking

Stakeholder management

Job description

Bauer Media Group in London is seeking a Commercial Programming Manager to drive branded content across Hits Radio Network and Greatest Hits Network. You will engage with Content Directors, Marketing, Production, and Creative Planning to deliver compelling audio campaigns.

You’ll drive excellence in ideas, processes, and revenue, acting as a Creative Ambassador and strengthening client relationships across HRN, GHR, and Partner stations. The role blends collaboration with creative leadership.