Qualitative Research Director

ENI – Elizabeth Norman International; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an experienced Qualitative Research Director to join its dynamic team in London. This senior role involves leading market research projects that drive brand strategy and innovation for top consumer brands. With over a decade of experience, you'll leverage your qualitative research skills to provide strategic insights and recommendations. You'll also mentor a talented team and play a pivotal role in the growth of the UK business. If you're ready to make a significant impact in a collaborative environment, this is the perfect opportunity for you.

Benefits

Private medical cover

Pension scheme

Summer Fridays

Meeting-free Fridays

Paid sabbatical after 5 years

Regular training and development

Qualifications

• 10+ years of experience in market research and brand strategy.
• Strong qualitative research skills and client management experience.

Responsibilities

• Lead client projects from proposal writing to delivering strategic recommendations.
• Manage and mentor a talented team while shaping business direction.

Skills

Qualitative Research

Brand Strategy

Market Research

Client Management

Team Leadership

Business Development

Education

Bachelor's Degree

Master's Degree

Job description

2 weeks ago Be among the first 25 applicants

ENI – Elizabeth Norman International provided pay range

This range is provided by ENI – Elizabeth Norman International. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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I help businesses connect with & hire insight professionals of all levels across the UK & internationally

Qualitative Director – Consulting (Brand Strategy / Innovation / Insights)

• Hybrid – London-based

We’re looking for an experienced Qualitative Researcher to join a growing strategy and insights team in London as a Director. They focus on helping brands understand people and culture through thoughtful research and strategic thinking.

This is a senior role that combines brand strategy, innovation, and market research, working closely with well-known consumer brands across a wide range of sectors.

You’ll lead client projects from start to finish – from writing proposals and designing research approaches, to delivering clear, strategic recommendations. The work is varied and often complex, covering brand positioning, product innovation, and marketing strategy. You’ll also play a key role in managing and mentoring a talented team, while helping shape the direction and growth of the UK business.

This role is suited to someone with 10+ years of experience in market research and brand or innovation strategy. You should have strong qualitative research skills, be confident managing clients and projects, and have experience leading and developing teams. Business development experience – both growing existing accounts and building new relationships – is also important.

– Private medical cover + pension scheme

– Summer Fridays + meeting-free Fridays year-round

– Paid sabbatical after 5 years + regular training and development

If you’re looking for a senior role with real influence, varied and meaningful work, and the opportunity to help shape a growing business, apply now!

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Research

• Industries

  Research Services, Market Research, and Marketing Services

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