Qualifications Marketing Manager

Page Personnel; City Of London; A distancia; GBP 55.000 - 67.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous holiday allowance

Flexible remote working

Private healthcare

Pension

Development opportunities

Descripción de la vacante

Page Personnel in City of London, England, is seeking a Marketing Manager to lead integrated campaigns for professional qualifications and drive engagement with students and employer partners.

You will create content across websites, email, social media, and digital advertising; use data and insights to inform strategy; manage budgets and collaborate with internal teams and agencies to deliver high-quality projects on time.

Formación

• Strong background in B2B and B2C marketing with lead generation and customer engagement.
• Proficient use of data, market research and analytics to inform strategy.
• Experience creating content for websites, email, social media and digital advertising.
• Able to manage multiple projects, stakeholders and deadlines in a fast-paced environment.

Responsabilidades

• Lead integrated marketing campaigns to promote professional qualifications and support product launches.
• Create and deliver engaging content across websites, email marketing, social media, and digital advertising channels.
• Use customer insights, market research, and performance data to inform marketing strategy and decision-making.
• Develop and optimise customer journeys to improve lead generation, engagement, and conversion rates.
• Manage paid and organic social media campaigns to increase brand awareness and audience growth.
• Build relationships with employers, training providers, and other external partners to support business development.
• Monitor campaign performance, manage budgets, and provide reporting on key marketing metrics and ROI.
• Collaborate with internal teams and external agencies to deliver high-quality marketing projects on time and within budget.

Conocimientos

B2B marketing

B2C marketing

Lead generation

Content creation

Data analytics

Stakeholder management

Project management

CRM

CMS

Marketing automation

Herramientas

CRM

CMS

Marketing automation

Descripción del empleo

• Lead qualification marketing, launches and engagement campaigns.
• Grow prospect pipelines using insight, content and partnerships.

About Our Client

Lead integrated marketing campaigns to promote professional qualifications and drive engagement with prospective students and employer partners.Use data, content, and stakeholder collaboration to increase awareness, nurture leads, and support growth in enrolments.

Job Description

• Lead integrated marketing campaigns to promote professional qualifications and support product launches.
• Create and deliver engaging content across websites, email marketing, social media, and digital advertising channels.
• Use customer insights, market research, and performance data to inform marketing strategy and decision-making.
• Develop and optimise customer journeys to improve lead generation, engagement, and conversion rates.
• Manage paid and organic social media campaigns to increase brand awareness and audience growth.
• Build relationships with employers, training providers, and other external partners to support business development.
• Monitor campaign performance, manage budgets, and provide reporting on key marketing metrics and ROI.
• Collaborate with internal teams and external agencies to deliver high-quality marketing projects on time and within budget.

The Successful Applicant

• Strong background in both B2B and B2C marketing, including lead generation and customer engagement.
• Skilled at using data, market research, and analytics to inform strategy and measure success.
• Experienced in creating compelling content for websites, email marketing, social media, and digital advertising.
• Confident managing multiple projects, stakeholders, and deadlines in a fast-paced environment.
• Strong relationship-building and presentation skills with the ability to engage senior internal and external stakeholders.
• Proficient in CRM, CMS, marketing automation, social media, and analytics platforms.
• A proactive, self-motivated marketer with excellent communication, organisational, and project management skills.

What's on Offer

£61KCompetitive salary with strong pension and protection benefitsGenerous holiday allowance and flexible remote workingPrivate healthcare, wellbeing support, and development opportunities

Qualifications Marketing Manager City of London, England