Public Sector Communications Lead (12m) | Flexible

NHS Highland; Nempnett Thrubwell; On-site; GBP 32,000 - 42,000; Full time

Job summary

NHS Highland is seeking a creative, confident Communications & Engagement professional for 12 months to grow our social media presence and support engagement work across Scotland’s largest health board. You will help us reach communities and inform the public about services and campaigns.

The role requires a degree in communications, marketing, PR or journalism, a proven ability to plan and evaluate social content, and experience in public sector engagement.

Qualifications

• A degree or equivalent experience in communications, marketing, PR or journalism.
• Strong track record of planning, delivering and evaluating social media and digital content.
• Experience of community or stakeholder engagement, ideally in the public sector.
• Excellent writing skills and the ability to explain complex information in plain English.
• Good judgement and resilience when working at pace on sensitive or high-profile issues.

Responsibilities

• Plan, create and schedule engaging social media content that reflects our priorities and reaches the right audiences.
• Use insight and analytics to measure what works and keep improving our channels.
• Support board-wide engagement activity, helping people access information, give feedback and get involved.
• Produce content across formats, including short-form video, graphics and written posts.
• Work with services and partners to tell their stories and promote campaigns.
• Contribute to the wider work of the team, including media handling and the shared on-call rota.
• You’ll also support the wider team with media relations, internal communications and other activity as priorities require.

Skills

Social media planning

Analytics

Stakeholder engagement

Content creation

Storytelling

Media handling

Education

Communications/PR/journalism degree

Job description

NHS Highland is seeking a creative, confident Communications & Engagement professional for 12 months to grow our social media presence and support engagement work across Scotland’s largest health board. You will help us reach communities and inform the public about services and campaigns.

The role requires a degree in communications, marketing, PR or journalism, a proven ability to plan and evaluate social content, and experience in public sector engagement.