Engagement & Social Media Communications Lead

NHS Scotland; Scotland; On-site; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Flexible working

Job summary

NHS Highland is seeking a creative communications professional to join the Communications and Engagement team for 12 months. You will grow social media presence, support engagement work across NHS Highland and help tell the stories of services and campaigns.

Role involves content production across formats, using analytics to refine approaches, and collaboration with services. Flexible working options may be discussed at interview.

Qualifications

• Degree or equivalent experience in communications, marketing, PR or journalism.
• Strong track record planning, delivering and evaluating social media and digital content.
• Experience in community or stakeholder engagement, ideally in the public sector.
• Excellent writing skills; able to explain complex information in plain English.
• Good judgement and resilience when working at pace on sensitive or high-profile issues.

Responsibilities

• Plan, create and schedule engaging social media content reflecting priorities.
• Use insight and analytics to measure success and improve channels.
• Support board-wide engagement activity; help people access information and provide feedback.
• Produce content across formats including short-form video, graphics and written posts.
• Work with services and partners to tell stories and promote campaigns.
• Contribute to wider team work, including media handling and on-call rota.

Skills

Social media planning

Content creation

Stakeholder engagement

Written communication

Media handling

Education

Degree in communications/marketing/journalism

Job description

NHS Highland is seeking a creative communications professional to join the Communications and Engagement team for 12 months. You will grow social media presence, support engagement work across NHS Highland and help tell the stories of services and campaigns.

Role involves content production across formats, using analytics to refine approaches, and collaboration with services. Flexible working options may be discussed at interview.