Communications Manager

NHS Scotland; Scotland; On-site; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Flexible working

Job summary

NHS Highland is seeking a creative communications professional to join the Communications and Engagement team for 12 months. You will grow social media presence, support engagement work across NHS Highland and help tell the stories of services and campaigns.

Role involves content production across formats, using analytics to refine approaches, and collaboration with services. Flexible working options may be discussed at interview.

Qualifications

• Degree or equivalent experience in communications, marketing, PR or journalism.
• Strong track record planning, delivering and evaluating social media and digital content.
• Experience in community or stakeholder engagement, ideally in the public sector.
• Excellent writing skills; able to explain complex information in plain English.
• Good judgement and resilience when working at pace on sensitive or high-profile issues.

Responsibilities

• Plan, create and schedule engaging social media content reflecting priorities.
• Use insight and analytics to measure success and improve channels.
• Support board-wide engagement activity; help people access information and provide feedback.
• Produce content across formats including short-form video, graphics and written posts.
• Work with services and partners to tell stories and promote campaigns.
• Contribute to wider team work, including media handling and on-call rota.

Skills

Social media planning

Content creation

Stakeholder engagement

Written communication

Media handling

Education

Degree in communications/marketing/journalism

Job description

THIS POST IS OPEN TO NHS HIGHLAND AND HIGHLAND COUNCIL EMPLOYEES ONLY

Fixed Term / Secondment for 1 year

Do you want your work to reach people in every corner of Scotland’s largest health board? We are looking for a creative, confident communicator to join our Communications and Engagement team for 12 months. You’ll help us grow our social media presence and support the engagement work we’re delivering across NHS Highland.

NHS Highland serves 320,000 people across cities, towns, villages and 36 inhabited islands. Clear, timely and engaging communication makes a real difference to how people use our services, share their views and take part in shaping health and care.

In this role you will:

• Plan, create and schedule engaging social media content that reflects our priorities and reaches the right audiences.
• Use insight and analytics to measure what works and keep improving our channels.
• Support board-wide engagement activity, helping people access information, give feedback and get involved.
• Produce content across formats, including short-form video, graphics and written posts.
• Work with services and partners to tell their stories and promote campaigns.
• Contribute to the wider work of the team, including media handling and the shared on-call rota.

You’ll also support the wider team with media relations, internal communications and other activity as priorities require.

We’d love to hear from you if you have:

• A degree or equivalent experience in communications, marketing, PR or journalism.
• A strong track record of planning, delivering and evaluating social media and digital content.
• Experience of community or stakeholder engagement, ideally in the public sector.
• Excellent writing skills and the ability to explain complex information in plain English.
• Good judgement and resilience when working at pace on sensitive or high-profile issues.

This is a great opportunity to build your experience in a supportive team, working on communications that matter to the communities we serve.

For an informal discussion, contact Nicki Sturzaker, Head of Communications & Engagement; email: [e-mail]

NHS Scotland is committed to encouraging equality and diversity among our workforce and eliminating unlawful discrimination. The aim is for our workforce to be truly representative and for each employee to feel respected and able to give their best. To this end, NHS Scotland welcomes applications from all sections of society.

Additional information for candidates

Flexible Working

• Flexible working options may be available, depending on the role and service needs. If this is important to you, please discuss it at interview.

Keeping in Touch

• We will contact you by email
• Please check your email (including junk folders) and your Jobtrain account regularly

Support and Accessibility

• Help with applying: https://www.careers.nhs.scot/how-to-apply/application-process/
• Jobtrain technical support: https://knowledge.jobtrain.co.uk/jobseeker
• Jobtrain accessibility statement: https://www.eess.nhs.scot/jobtrain-accessibility-statement/
• If you need adjustments to support you through the recruitment process, please tell us

Internal candidates

• Some posts are internal only
• If you work for NHS Highland, make sure your Jobtrain profile shows this

What is it like to work for NHS Highland?

• Visit https://www.nhshighland.scot.nhs.uk/careers/ to find out more about living and working in our area
• Applications are welcome from Gaelic speakers

Tha fàilte air tagraidhean bho luchd‑labhairt na Gàidhlig

• Care and compassion
• Dignity and respect
• Openness, honesty and responsibility
• Quality and teamwork