Communications Manager

NHS Highland; Nempnett Thrubwell; On-site; GBP 32,000 - 42,000; Full time

Job summary

NHS Highland is seeking a creative, confident Communications & Engagement professional for 12 months to grow our social media presence and support engagement work across Scotland’s largest health board. You will help us reach communities and inform the public about services and campaigns.

The role requires a degree in communications, marketing, PR or journalism, a proven ability to plan and evaluate social content, and experience in public sector engagement.

Qualifications

• A degree or equivalent experience in communications, marketing, PR or journalism.
• Strong track record of planning, delivering and evaluating social media and digital content.
• Experience of community or stakeholder engagement, ideally in the public sector.
• Excellent writing skills and the ability to explain complex information in plain English.
• Good judgement and resilience when working at pace on sensitive or high-profile issues.

Responsibilities

• Plan, create and schedule engaging social media content that reflects our priorities and reaches the right audiences.
• Use insight and analytics to measure what works and keep improving our channels.
• Support board-wide engagement activity, helping people access information, give feedback and get involved.
• Produce content across formats, including short-form video, graphics and written posts.
• Work with services and partners to tell their stories and promote campaigns.
• Contribute to the wider work of the team, including media handling and the shared on-call rota.
• You’ll also support the wider team with media relations, internal communications and other activity as priorities require.

Skills

Social media planning

Analytics

Stakeholder engagement

Content creation

Storytelling

Media handling

Education

Communications/PR/journalism degree

Job description

THIS POST IS OPEN TO NHS HIGHLAND AND HIGHLAND COUNCIL EMPLOYEES ONLY Fixed Term / Secondment for 1 year

Do you want your work to reach people in every corner of Scotland’s largest health board? We are looking for a creative, confident communicator to join our Communications and Engagement team for 12 months. You’ll help us grow our social media presence and support the engagement work we’re delivering across NHS Highland.

NHS Highland serves 320,000 people across cities, towns, villages and 36 inhabited islands. Clear, timely and engaging communication makes a real difference to how people use our services, share their views and take part in shaping health and care.

In This Role You Will

• Plan, create and schedule engaging social media content that reflects our priorities and reaches the right audiences.
• Use insight and analytics to measure what works and keep improving our channels.
• Support board-wide engagement activity, helping people access information, give feedback and get involved.
• Produce content across formats, including short-form video, graphics and written posts.
• Work with services and partners to tell their stories and promote campaigns.
• Contribute to the wider work of the team, including media handling and the shared on-call rota.

You’ll also support the wider team with media relations, internal communications and other activity as priorities require.

We’d love to hear from you if you have:

• A degree or equivalent experience in communications, marketing, PR or journalism.
• A strong track record of planning, delivering and evaluating social media and digital content.
• Experience of community or stakeholder engagement, ideally in the public sector.
• Excellent writing skills and the ability to explain complex information in plain English.
• Good judgement and resilience when working at pace on sensitive or high-profile issues.

This is a great opportunity to build your experience in a supportive team, working on communications that matter to the communities we serve.

For an informal discussion, contact Nicki Sturzaker, Head of Communications & Engagement; email:

NHS Scotland is committed to encouraging equality and diversity among our workforce and eliminating unlawful discrimination. The aim is for our workforce to be truly representative and for each employee to feel respected and able to give their best. To this end, NHS Scotland welcomes applications from all sections of society.

Additional Information For Candidates

Flexible Working

• Flexible working options may be available, depending on the role and service needs. If this is important to you, please discuss it at interview.

Important Dates

• Applications close at midnight on the stated closing date

Keeping in Touch

• We will contact you by email
• Please check your email (including junk folders) and your Jobtrain account regularly

Support and Accessibility

• Help with applying:
• Jobtrain technical support:
• Jobtrain accessibility statement:
• If you need adjustments to support you through the recruitment process, please tell us

Internal candidates

• Some posts are internal only
• If you work for NHS Highland, make sure your Jobtrain profile shows this

What is it like to work for NHS Highland?

• Visit to find out more about living and working in our area
• Applications are welcome from Gaelic speakers

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